Ektron "On-Demand" WEBINAR: 
Five Landing Page Optimization Tips using the Ektron Marketing Optimization Suite

While today’s agile marketer uses a growing array of techniques to acquire prospects, landing pages still represent the primary interaction with most prospects and "you only have one chance to make a first impression."

A poorly performing landing page is easy to spot, typified by high bounce rates and low conversions. In this webinar, Tom Wentworth will provide five practical tips to improve your landing pages’ performance using the Ektron Marketing Optimization Suite. The webinar will cover:

• Selecting the right testing approach for landing pages - A|B vs. multivariate
• Testing the Three C’s: Copy, Content, and Call to Action.
• Optimizing landing pages using the “Lather, Rinse, Repeat” principal