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Tom Wentworth's Blog

Tom Wentworth's Blog

Tom Wentworth, Ektron CMO

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SOPA Protests – What it all means?

By Tom WentworthComments

Anyone who has turned on the TV or tried to log on to some of their favorite websites have seen the news surrounding the SOPA “blackouts” protesting two pieces of legislation– the Stop Online Piracy Act (SOPA) in the House and in the Senate, the Protect IP Act (PIPA). These bills will make it harder for sites to sell and distribute pirated copyrighted material – movie, music and physical goods. As a connoisseur of the arts – all kinds of movies, music, gaming etc. and at the same time, a person who works in information technology, more specifically the distribution and free flow of

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Introducing the new Brightcove widget for Ektron

By Tom WentworthComments

Last week I had the opportunity to speak at Play, Brightcove's inaugural user conference. I presented a session on integrating Brightcove with content management systems alongside Sara Radkiewicz, a Product Manager at Brightcove. Prior to our session, I caught up with Sara to talk a bit about how Ektron and Brightcove partnered to develop the integration. The new integration is built into the latest service pack for 8.02. Or, you can download and install it from the Ektron Exchange.

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Think mobile first, not mobile friendly

By Tom WentworthComments

2001 was the year of mobile. Then it was 2002. Then 2003. And then 2004. And so on. Until 2010, when the CEO finally broke down and bought an iPhone and decided to visit the corporate website. The horror!!! Our site doesn't work! Urgent email to the CMO: "Make our site mobile friendly!".Sound familiar?Some companies have "mobile friendly" figured out. You remove the Flash movie from the homepage, create a one column page layout template, and perhaps simplify the navigation. This usually satisfies the emergency CEO email. But perhaps its time to think about mobile differently?

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4 Reasons to Move Beyond Your Legacy Web CMS

By Tom WentworthComments

The web has evolved. Customer expectations have changed. New channels like mobile and social media have emerged. Video is becoming the most important content type for visitor engagement. Yet for many companies, Web CMS remains a simple web publishing tool when it could be so much more. Often companies are hamstrung by legacy (or homegrown) Web CMS tools which don't meet the current business needs of implementing a multichannel customer engagement strategy.Here are four reasons you should consider moving beyond your legacy or Web CMS:1) We can't deliver mobile sitesGartner famously

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How to manage Facebook Pages using your CMS

By Tom WentworthComments

Facebook recently launched a major redesign and expansion of its Pages functionality. One significant improvement is the shift from Facebook Markup Langauge (FBML) to using iFrames as a development tool for custom tabs. This means you can now use your Web CMS to manage content inside of a Facebook Page. In this video, I'll show you how to publish content from your Web CMS into a Facebook Page. Let me know what you think in comments. Enjoy!

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