The world has changed. It’s hard to pinpoint when exactly it happened. It’s fundamentally different than it was before. The change has effected all of us, it’s subtle, but insidious. It has impacted the younger generations and the older generations more than the middle generations, but its effect is still noticeable in everyone. This innocuous change is starting to have a huge impact on businesses and on the way consumers interact with those businesses.Think about how you interact with businesses and brands. In the past you listened, you didn’t talk. The messages were generic, some missed,
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