Ektron for Retail
Ektron solutions are deployed at many retail sites in the world, including Dell, HobbyTown USA, RedPlum™, Save.com, and IGA. Through the Ektron web content
management platform, these organizations are enhancing their
business processes while reducing the costs associated with their
operations.
- Improve productivity, operational efficiency, and customer
service
- Vitalize relationships with customers and turn them into
brand advocates
- Assess sales across various digital channels and determine the
effectiveness of marketing and promotional programs
- Give customers an optimal shopping experience, with
personalized content based on context, actions, location and
preferences
Enhance Business Processes while Reducing
Costs
The Ektron web content management platform offers solutions for
managing content while also managing related business
processes. Businesses can leverage their existing
investments in CRM, marketing automation and web analytics
technologies across the enterprise, enhance customer service,
improve operational efficiency, lower costs, gain a better
understanding of customer trends and meet compliance
requirements.
Gain More Market Share
The Ektron solution provides marketing optimization tools for
analyzing customer and prospect demographics, personalizing
content as well as gauging the overall effectiveness and return on
investment of website marketing. And with Ektron, consumer-facing
businesses can take advantage of the marketing opportunities that
social networking provides, allowing organizations to leverage
social media to build business and engage with customers in real
time.
Make Mobile Part of Your Overall Web
Strategy
Use Ektron to manage your mobile content as a part of your
overall content strategy, repurposing existing content easily while
optimizing the visitor experience. Providing visitors with mobile
access to your site brings loyalty and satisfaction, leads to more
revenue opportunities, and improves efficiency in business
operations.