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  • Ektron’s social software will transform and enhance the relationships that are important to the success of your business. Ektron will help you move away from a static website into more interactive and fluid communication flow “with” your audience.

    Ektron's social tools can be leveraged by your partners, employees and your current customers and prospects in order to share information, collaborate on projects and get the support needed when they need it. Your business will be at the center of it all, and by facilitating these interactions, you are able to harness the collective knowledge of the entire audience in order to build for success.

    Social Software

    Customer-to-Customer Relationships

    People buy trust before they buy products or services. And, thanks to social networks, people tend to believe what they read online, both the positive and negative. How you can harness that ongoing conversation and use it to build a community around your brand?

    • Empower your best customers as brand advocates in blogs and forums
    • Encourage intra-customer communication with activity streams and micromessaging
    • Connect your content to the social web; let site visitors "favorite" your site with the social bar and send it out to Twitter, Facebook, YouTube and more
    • Give customers the answers they are looking for with self-populating knowledge bases, including wikis, threaded discussions and forums
    • Help customers find you, each other and relevant groups with personalized URL aliasing (PURLs)
    • Encourage customers to be active on your site. Ease their login and profile building with Facebook Connect

    Other Resources


    Instant Demo
    Datasheet:
    Activity Streams
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    Calendar
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    Social Networking
     
    Employee Collaboration with Built-in Social Tools

    Employee collaboration to increase efficiency and productivity

    With Ektron’s social networking tools, you can provide your business with
    transparency
    , visibility and findability. Make your intranet an active, collaborative and productive environment!

    • Provide open communication between your employees with activity streams and employee profiles  
    • Help employees quickly find the resources they need, from colleagues to documents to forms
    • Collaborate efficiently and across distances in group spaces. Employess can quickly create and share information

    Social Tools for Company-to-Customer Relationships

    The real time transfer of knowledge is priceless when it comes to building customer relationships.

    • Identify prospecting opportunities both on and off your website
    • Monitor forum activity for customer issues 
    • Combine the resources of otherwise siloed systems (like SalesForce and Twitter) into "action stream" widgets to create powerful social CRM tools
    • Create client groups and activity streams where they can find answers to their questions
    • Self-populating databases in the form threaded discussions and wikis give customers the resources they need

    Improved internal support

    Speed and accuracy are the primary concerns when customers are looking for answers. Social software tools are key in enabling effective interactions between your services/support organization and your audience.

    • Use social tools – forums, blogs and wikis, and activity feeds – to answer questions once and push it out to your customer audience
    • Reduce support overhead with self-service, self-populating knowledge bases that answer every question
    • Build brand loyalty and retain your customer base by offering support to questions as they happen, not when the case is assigned


      

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