Sarah Skerik Blog

Sarah Skerik, Vice President of Social Media, PRNewswire

Author Sarah Skerik is PR Newswire's vice president of social media, and is the author of the free ebook Unlocking Social Media for PR. Her responsibilities include product development, managing PR Newswire's social media programs and blogging for the Beyond PR blog, where she writes about digital PR, social media and SEO, subjects on which she's also a frequent and well-received speaker. A content distribution veteran, Sarah previously managed PR Newswire's core wire service product, including SEO, content syndication, audience development, media relations, customer reporting and targeted distribution products.

Prior to joining PR Newswire, Sarah sold interactive content for Reuters and was the director of marketing for the City News Bureau of Chicago's commercial newswire subsidiary, PR News Service. Sarah's career in the content distribution business started at age 12, delivering newspapers for the Burlington Hawk Eye.

A graduate of Miami University in Oxford OH, Sarah also earned an MBA from Notre Dame. You can follow her on Twitter: @sarahskerik

My Posts

6 Tips For Improving Corporate Blog Content

By Sarah SkerikComments

Photo via Voanews.comA number of prognosticators have decreed that blogs are in varying degrees of death, fueled last year by Pew Research Center studies in 2010 and 2011, which suggested that young people are gravitating toward social networking; and by study from The Center for Marketing Research (UMass – Dartmouth) that suggested corporations are following suit.When I look at the results our blog has garnered – more than 140,000 reads since inception, with lots of re-blogging and even media pick up of our posts, and growing visibility in search engines – I wonder at the larger

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Incorporating Social Collaboration Into Your Content Strategy

By Sarah SkerikComments

A secret to success in today’s communications arena is not just the actual production of content, but incorporating the voices of our social audiences into the content mix by building social collaboration into the content approach. Rather than providing an awkward definition, I prefer to think of social collaboration as “just paying attention and acting like a human.” Even on a brand scale, this is possible, and the efforts your brand commits to building social collaboration as part of its strategy will be repaid with an engaged audience that trusts your brand’s content and is

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