Innovation – “The introduction of something new” ; “A new idea, method or device”… These are traditional and simple definitions of innovation. In business world, innovation is not that simple. Companies work hard to make their employees think differently; to think outside the box; to be innovative. Historically, most successful companies are those that innovate rapidly and change with time. GE, Apple, Microsoft, Google, Tata Group, Goldman Sachs etc. have a history of bringing new product and services into the market in a timely fashion. They continue to survive and thrive
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