Robert Rose Blog

Robert Rose, Founder and Chief Troublemaker at Big Blue Moose

Author, Speaker and Chief Troublemaker at Big Blue Moose, Robert helps marketers become storytellers.

He's also the Strategist in Residence and brand advisor for the Content Marketing Institute, a featured writer and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. Robert also maintains his own blog at The Mythic Marketer

A recognized expert in content marketing strategy, digital media, and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He's helped large companies such as PTC, First American Title, Valley Crest, American Camp Association, and Nissan tell their story more effectively through the Web. He's worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon, and NBC.

Robert lives in Los Angeles, California, with his beautiful wife Elizabeth and their golden doodle Daisy.

My Posts

Blockbuster Content Marketing: Write A Story – Not Plot

By Robert RoseComments

As marketers, don’t we dream of capturing the hearts of our consumers so that they become loyal? As content marketers – our goal is to not only grab the attention of our audiences, but to engage, inform, entertain and ultimately influence them to maintain or change a behavior. As marketing storytellers we do all this with our content. We do it with the hope that our audiences become so engaged with our content that they ultimately “subscribe” to our brand – and will themselves actively share our story and build the success of our business.But in order to do this – we marketers

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