Healthcare Interactive Strategy, Practice & Philosophy

June 3, 2010By Richard Brown Comments

As Ektron’s Healthcare Solutions Consultant, my task is to leverage my years of healthcare experience and inform it with up to date Information Architecture (IA), Content Strategy and User–Experience (UX) success principles. To accomplish the latter, I read and otherwise stay informed on topics, conversations and trends that affect the whole of the interactive industry. I then distill—where necessary—the things that are appropriate and applicable to the healthcare clients I counsel on the subject of successful management of online strategies.

When I perform consultations for healthcare related organizations, I often begin with the business case for websites and the principle that web strategies do not exist in and of themselves. They are a web and media expression of the organization’s overall business development plan. To that end, I recommend that all strategies have some tie to generating organizational revenue, creating operational efficiencies and endearing customer loyalty and ensuring customer satisfaction.

Possessing a good understanding of the technology required to make an interactive project successful, I an passionate about UX, IA and content strategies. In this online journal it is my ambition to provide you with usable strategies and concepts that help make your interactive projects and your organization successful.

If you have a topic of interest in regards to healthcare, let me know and I’ll explore it.

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