Richard Brown Blog

Richard Brown, Ektron Director of Channel, Alliances and Healthcare

My Posts

How Christmas Trees Influence Websites

By Richard BrownComments

As I do consulting work for our clients, I often hear stories of good intentions gone awry. What was going to be a great web experience devolved into a design free form that met the whimsy of well meaning, but design challenged staff. When a web strategy is created and the user experience is fashioned, the expectation is that a type of online governance will help keep the experience within the margins of its strategic intent. Instead, what typically happens, when there is no governance or it is ignored (usurped for the repeated exception), a well designed site becomes clumsy

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Your Mobile Expression

By Richard BrownComments

Mobile Website ConsiderationsAll websites and portals should be a natural online expression of your business strategy, taking into consideration the two major audiences who determine a website’s end result—consumers and stakeholders (sponsors). Mobile sites are no different in that they are natural expressions, albeit in a mobile context.Mobile is a ContextWhat is context?Context:the set of facts or circumstances that surround a situation or event; “the historical context” Context includes:The device(s) that will display the site; their abilities as well as their limitations.

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Consumer Experience, Your Online Brand Promise

By Richard BrownComments

What is a “Brand Promise?” Some say it is what you determine it to be, formed it into a tag line.If that is the case, then…The Maxwell House brand promise would be “Good to the last drop,” and the last drop should be good. The US Army says “Be all that you can be,” so I should be empowered to reach my potential as a result of their influence and training. For Smuckers it is “With a name like Smuckers... it has to be good.” If I top something with it, then it better be good. FedEx says “When it absolutely, positively, has to be there overnight,” …well, It should be

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Healthcare Interactive Strategy, Practice & Philosophy

By Richard BrownComments

As Ektron’s Healthcare Solutions Consultant, my task is to leverage my years of healthcare experience and inform it with up to date Information Architecture (IA), Content Strategy and User–Experience (UX) success principles. To accomplish the latter, I read and otherwise stay informed on topics, conversations and trends that affect the whole of the interactive industry. I then distill—where necessary—the things that are appropriate and applicable to the healthcare clients I counsel on the subject of successful management of online strategies. When I perform consultations for