August 2010
Notes From the CEO: Is Email Dead?
Dear Reader,
The deaths of famous celebrities, like The Beatles’ Paul McCartney, have long been fodder for the rumor mill. So persistent was the "Paul is Dead" rumor that in 1969 LIFE magazine wrote a cover story addressing the claim. Nearly 50 years later, McCartney is still playing  to packed stadiums and receiving rave reviews.
I was reminded of this story when considering some of the recent pronouncements of the "end of e-mail" in the popular press and by industry analysts. Paraphrasing Mark Twain, I believe “the report of the death of email is an exaggeration." Let me explain why.
[ Read my complete CEO Notes ]
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 Lloyds TSB Commercial Finance increased the number of visitors to their website by 90%, new business leads by 150% and raised conversion rates by 30%, all by optimizing their web presence with Ektron’s multivariate testing.
Learn how they achieved these results and how their new online experience is driving the business results they are looking for.
[ Read more about the solution for Lloyds TSB Commercial Finance ]
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Synergy 2010 is the best of both worlds: an unmatched training and professional development event complemented by premiere networking and entertainment—all at the luxurious Loews Portofino Bay Hotel at Universal Orlando.
The Synergy 2010 agenda features customer case studies, certification trainings, one-on-one consultations and exclusive insight into the Ektron product roadmap. Bring your ongoing and upcoming projects to Synergy 2010 and benefit from:
- Dedicated marketing, business and developer tracks
- One-on-one consultations with Ektron engineers, like Jason Arden, director of partner engineering or Alpesh Patel, director of product engineering
- Practical web project advice from Ektron’s seasoned project management team
- Real world solutions from Synergy’s sponsors
- Ninety-minute hands-on certification training and business user panel discussions
- Small group lunch-and-learns, led by Ektron application experts
There are still open spaces for attendees, but they are filling quickly! August is a perfect time to register. Once you register, you can book your room at the Loews Portofino Bay Hotel at Ektron’s special conference rate of $159 per night. These discounted rooms sell out quickly. Don’t miss out on the savings.
This year is shaping up to be the best Synergy ever and as always, our goal is to exceed your expectations. Learn more about Synergy at http://synergy.ektron.com/.
Sponsorship Opportunities
There are a limited amount of sponsorship opportunities available. Please contact Lauren Bauld for more information or call (603) 488-2700. More details about each level of sponsorship are available online.
Register Today
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[ More Information On Synergy 2010 ]
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 Drag and drop accordion menus onto any page
August’s Widget of the Month, the List Summary Accordion, empowers marketers and designers to add an accordion menu where and when they need to. Eliminate page abandonment by using this efficient menu to get visitors to where they want to go quickly.
The widget uses Adobe Spry Accordion to list out all content from a folder. When the user clicks on the title of the content, the area expands to show the HTML of that piece of content. Based on the List Summary widget that was developed by Ektron, this enables any PageBuilder user to add a powerful menu option to their pages.
[ Download here! ]
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 Chosen for the wide range of interactive experiences that they have helped implement, ecentricarts is Ektron’s August Partner of the Month. Building out web presences that range from simple and straightforward to the highly conceptual and complex, ecentricarts offers expertise across all areas of a web presence to meet the needs of any client.
Ecentricarts succeeds in designing and developing web sites, implementing the Ektron web content management platform and designing and integrating backend databases. In addition, they also are able to develop transactional web sites, construct multilingual applications, implement accessibility standards, create interactive media applications and software solutions.
[ Learn more about Ektron's Partner of the Month ]
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