A CDN (content delivery network) is a powerful infrastructure of servers made available to maximize bandwidth for access to your web data, reducing page load times and improving user experience.

Join Jason Arden, Ektron's director of partner engineering for this complimentary developer webinar as he discusses:

• what a CDN is as well as the technical benefits.
• other services that are available through CDN providers such as Akamai.
• how to build an integration into Akamai via a CMS extension (plugin) for forward caching capabilities.

Featured Ektron Webinar-
Website Synchronization With Ektron

Revolutionize the way you build, deploy and maintain your Web site. 

Designed specifically to meet the needs of enterprise-level websites, eSync is the next generation in advanced web synchronization technology.

Join Ektron for this complimentary webinar and see how this scalable geo-synchronization tool accounts for user generated content while allowing you to easily update your websites with new content and functionality—whenever you want to.

Learn how eSync can... 

	Bi-directionally manage content changes and membership information		Easily deploy your first, second or tenth revision of your website with zero site downtime
	Move only the changes you want to move, from single pieces of content and specific functionality to entire sites		Manage multiple servers across a server farm, the globe or in a load balancing environment
	Strategically schedule synchronization		Build out complete development environments in minutes

An agile marketing department needs the ability to gain real time insight into the behavior of website visitors and optimize the web experience to drive business results.

Learn how the Ektron Marketing Optimization Suite empowers your marketing team to:

	Create marketing campaigns and landing pages without the need for web developers.		Deliver personalized content in real time to all your site visitors and customer segments.
	Test different combinations of copy, images and page layout to drive site visitors to take action.		Make your Google, Omniture and Webtrends data actionable.
	Enforce Search Engine Optimization best practices and identify areas for SEO improvement.		Score site visitors & prospects based on their activities on your website .

The new Ektron Marketing Optimization Suite allows marketers to take control of the web experience, improve operational efficiency and drive revenue growth.

The widespread adoption of the Internet is creating a global business opportunity never before seen. Content management, translation and localization all run the risk of becoming the bottleneck as companies look to seize this opportunity. 

Attend this complimentary webinar and learn how to use the combined strength of Ektron and LionBridge to overcome this "global content conundrum."

• Ensure that your corporate content is localized for every audience.
• Get maximum value from community-generated content regardless of its language of origin.
• Maximize your content and language assets to reach more of your global community.
• Use your Website to build customer satisfaction and increase revenue opportunities—globally.
• Optimize your localization efforts through the right mix of services and technology.
  

The webinar will be hosted by Nic McMahon, VP global technology solutions at LionBridge (LIOX), a provider of language, development and testing services that enable clients to create, release, manage and maintain their web content globally. Nic offers strategy and insight supporting Lionbridge's customer-facing technology solutions. Tom Wentworth, Ektron’s VP of web solutions, will join Nic. Tom is responsible for Ektron’s enterprise web content management field execution and strategy. 

The Content Targeting Widget in PageBuilder can be one of the most important elements in your developer toolkit.

Join Jason Arden, Ektron's director of partner engineering, for this informative webinar and learn how to use targeting technology to build better user experiences. He will be taking you on a deep dive into the possibilities that this framework offers. 

In this webinar Jason will discuss:

• How the Targeting Widget is architected
• Out of the box Conditions Rulesets such as Referral URLs, Cookies, User Properties, User Groups, and Querystring Parameters
• How to add new Condition Rulesets
• How to take the Targeting Widget with its underlying framework and provide a customized user experience.

While today’s agile marketer uses a growing array of techniques to acquire prospects, landing pages still represent the primary interaction with most prospects and “you only have one chance to make a first impression.”  

A poorly performing landing page is easy to spot, typified by high bounce rates and low conversions. In this webinar, Tom Wentworth will provide five practical tips to improve your landing pages’ performance using the Ektron Marketing Optimization Suite. 

The webinar will cover:

Selecting the right testing approach for landing pages - A|B vs. multivariate  

Testing the Three C’s: Copy, Content, and Call to Action.  

Optimizing landing pages using the “Lather, Rinse, Repeat” principal 

Ektron comes with several payment providers, including Authorize.NET and PayFlow.

In this webinar, Jason Arden will cover how to create your own payment gateway provider for use within your own Ektron-powered website.

In this Ektron webinar, you’ll learn how the Ektron eIntranet social software tools will help your company fully realize the business value of a true Enterprise 2.0 employee portal.

The growth of social networking introduces new opportunities for corporate intranets. Your employees are using tools such as Facebook, LinkedIn and Twitter in their personal lives and expect similar capabilities for their work. With Ektron’s new eIntranet solution, your business can realize increases in operational efficiency and benefit from enhanced employee collaboration through the deployment of social software.

Discover:

How you can quickly create, find, and share content, information, and expertise. 

Why collaboration will change the way employees use your intranet.

Ways to harness hidden employee knowledge and tear down organizational walls. 

An agile marketing organization needs the ability to gain real time insight into the behavior of website visitors and optimize the web experience to drive business results.

Learn how the Ektron Marketing Optimization Suite empowers you to: 

•  Create marketing campaigns and landing pages without the need for web developers. 
•  Deliver personalized content in real time to all your site visitors and customer segments.
•  Test different combinations of copy, images and page layout to drive site visitors to take action.
•  Make your Google, Omniture and Webtrends data actionable through Ektron’s analytics integration.
•  Enforce Search Engine Optimization best practices and identify areas for SEO improvement. 

The new Ektron Marketing Optimization Suite allows marketers to take control of the web experience, improve operational efficiency and drive revenue growth.  

Jason Arden walks through creating and customizing an ecommerce workflow utilizing the Windows Workflow Foundation (WF) available within .NET 3.0. Workflows are composed of Activities and each Activity represents a portion of your Business Processes. He covers how to work with different types of Activities and how to create your own. The webinar wraps up by adding the new workflow to the Ektron CMS and walking you through the purchase process.

Agenda:  

	Introduction to Windows Workflow Foundation
	Creating a workflow from a workflow template
	Working with the Ektron Activities
	Creating your own Activities
	Adding a new workflow to the CMS

Your customers are talking, but are you listening? Do you know where to go? Is your current system effective and efficient? Join us Thursday, May 20th at 1:00 p.m. for a complimentary Ektron Webinar and learn what Social CRM means for your business.

Ektron’s social strategist Mike Pascucci will describe what Social CRM means to your business and demonstrate how Ektron’s Social CRM solution:

• Consolidates activities
• Provides an easy-to-use interface
• Integrates with other tools (Salesforce and Twitter)
• Broadcasts your content  

With the integration of Social into your current CRM you can:

• Increase brand awareness, satisfaction, loyalty and retention
• Develop better communication channels
• Identify new selling opportunities

Social Media provides businesses with the ability to strengthen relationships with their customers and, through appropriate integration, provide your business with the information that you need in order to make informed decisions in real time. Social Media engagement will have a positive impact on your financial performance—you cannot afford to let the opportunity pass.

• Customers and Customer Information
• Products and Product Catalogs
• Baskets and Coupons
• ...and more

Join Jason Arden, Director of Partner Engineering Thursday, March 25 at 1:00 PM EST for this complimentary Ektron Developer Webinar.

As part of Ektron, you can have a single application running both your Web site and online marketplace, letting you manage both from the same interface. Jason will take you through the initial steps to get your store up and running.

At the end of this webinar you will have learned how to:

• Utilize the E-commerce server controls
• Create a Landing Page for your products
• Create a Product Detail page
• Create a Product Search page
• Create a Checkout Process
• Create a My Account Page for previous shoppers

Download sample files HERE.

As a Marketer, it’s more important than ever to engage your audiences through the delivery of targeted web experiences. Sites that perform poorly often deliver the same message to users, with little regard for the individual needs and wants of each site visitor. Unlike legacy marketing channels, the web offers the ability to learn from each customer interaction in real time, and then target the site visitor experience accordingly. For example, the search keywords used to find your site might determine the best offer to show a prospect or a site member might explicitly state their interests by adding to their user profile or filling out a survey. In both cases, content targeting ensures the delivery of the right experience to compel each site visitor to take action.

In this webinar, you’ll learn how Ektron’s Marketing Optimization Suite gives Marketers tools to deliver targeted content to all site visitors, whether it’s the first time they’ve been to your site or whether they are a long time customer.  

• Delivering specific offers and promotions based on how a visitor comes to your site. 
• Showing content to site visitors at different times of the day, month, and year. 
• Delivering content to site members based on their explicitly stated interests.

Take a dive into the Ektron ecommerce platform. By the end of this webinar you will learn what the Ektron ecommerce platform offers and also have an understanding of:

• How to create your first ecommerce site
• The basic architecture
• Which product types the platform supports
• Integration points available
• Developer flexibility with server controls and APIs

Ektron’s social media strategist, Mike Pascucci, will show how Ektron’s Web content management and social software platform can help businesses build solid and enduring relationships with employees, customers, partners and prospects to:

• Improve your operational efficiency.
• Increase your revenue.
• Enhance your customer’s satisfaction and loyalty.

Join me, Jason Arden, on January 21 at 1 p.m. for a complimentary webinar on how to build an RIA (with Flash/Flex/Silverlight) on top of the Ektron platform.

I will walk you through the basic concepts (such as how to pull data out of the CMS for display within an RIA) and also demonstrate best practices for data manipulation within the CMS.

In this webinar you will learn how to:

• Display HTML/XML managed content in an RIA
• Add data to the CMS
• Create a mini app for data manipulation

Download Webinar and Code Files

By automating the process of choosing the campaign page that has the best content, layout and navigation for funneling users to the information you want them to have, it efficiently optimizes your Web campaign.

Coupled with CMS400.NET’s PageBuilder and multivariate wizard in the Workarea, pages for multivariate testing are efficiently built and set up with parameters that meet your requirements.

In this webinar, you will learn...

• what the difference between multivariate and A/B testing is
• about the benefits of why you should leverage multivariate experiments
• how to build your first Ektron multivariate experiment
• how to leverage additional Ektron widgets to enhance your experiments
• how Ektron's analytics and multivariate testing will optimize your Web site 

With the release of PageBuilder, Ektron revolutionized how Web sites are built and maintained. An important part of this strategy was the separation of functionality from display that was created through the use of Widgets.

Join Jason Arden, Ektron's director of partner engineering, as he reviews some of the exciting new changes that have been made in Widget technology in Version 8.0, including how these changes support Ektron's multivariate testing functionality. 

You have heard the phrase time and time again, but what does it mean? You have been asked to come up with a strategy, but have no idea where to start. How is it changing the way businesses are run? Whether it pertains to an Intranet or an external, member driven community, Social Media should be embraced and play a major role in your organization.

Join Mike Pascucci, Ektron’s Social Media Strategist, who will provide an overview of Social Media and the role it can and should play within your organization

Ektron CMS400.NET Version 8 is a complete vision for your Web site, adding new social functionality to your site's visitor experience and new tools to help marketing, development and business users optimize your online presence.

Join us on Thursday Dec 3rd at 1:00 PM EST for this complimentary Ektron Marketing Webinar about our new CMS400.NET Version 8 technology.

Learn about:

• Calendars
• Multivariate Testing
• The Updated User Experience
• Analytics
• Activity Streams and Micro-messaging
 

Join Jason Arden once again for another webinar in a series of Ektron Developer Lunch & Learn sessions! Thursday, Sept 24th at 1:00 PM EDT Jason will be demonstrating Salesforce® integration with CMS400.NET.

Jason will discuss Web to Lead functionality (collecting lead information through an Ektron form), and also demonstrate how to talk to the Salesforce® APIs to retrieve data for display purposes and then build this into a widget.

Dowload files here

Take complete control of your Sales & Marketing strategy...
 
Learn about the different concepts and product types, as well as how to manage your store, and even step through the customer buying process.
   
Learn About....

• Who's Using Ektron eCommerce
• eCommerce Concepts
• eCommerce Product Types
• Managing Your Store
• A Typical Purchase Experience

Ektron Developer Webinar: Search

Information is the lifeblood of any Web site and few things can seem more daunting then getting existing users, content and information architecture into a new CMS system. Jason will provide technical examples and walk CMS400.NET developers through the different ways that Ektron allows you to manage this complex process.

Topics that will be discussed:

Migrating Users
Migrating Content
Transferring Information Architecture

Download files here.

Learn how to authenticate your website against a 3rd party membership system, and enable recognition of the external users within CMS400.Net. This allows for a single source of storing membership users who will still have access to all of the CMS400.Net functionality, avoiding duplicate sets of user information.

Download files here.

Join Jason Arden, Ektron’s director of partner engineering for the second in a series of technical, online “lunch and learns” aimed at helping Ektron developers realize the full potential of Ektron CMS400.NET as a development platform.

This month’s session will be a deep-dive into Widget building with Ektron’s new PageBuilder technology. At its core, an Ektron Widget is nothing more than an ASP.NET user control. Jason will demonstrate how any .NET developer can easily build and deliver complex functionality that can be deployed by non-technical users when creating Web pages on the fly.

View Ektron's Customer Reference Program and learn how you can earn discounts on Ektron training while getting your own company’s online accomplishments mentioned in the national media or featured in an Ektron case study. There are a lot of ways to participate in our program other than providing references; this Webinar will help you identify the options available that align with your own participatory comfort level.

Who should view: New and existing customers interested in learning about Ektron’s Customer Reference Program and customers already registered with Ektron’s Customer Reference Program wanting to learn new ways to benefit.

Back by popular demand, we will have another Ektron PageBuilder Webinar on Thursday, May 14th at 1:00 PM EST.

PageBuilder empowers your Web project team and increases the role efficiency of developers, Web managers and content authors.

Follow along as we use the Pagebuilder to streamline the process for getting a new campaign landing page up and running quickly. See how this technology has influenced the way we built our new healthcare starter site and check out new Web 2.0 widgets.

Learn how PageBuilder can grow your own site and help you respond rapidly to changing market conditions

Designed specifically to meet the needs of the Social Web, eSync is the next generation in advanced Web synchronization technology.

See how this scalable, geo-synchronization tool accounts for user generated content while allowing you to easily update your Web sites with new content and functionality—whenever you want to.

This Webinar will include a LIVE DEMO showcasing eSync's ability to:

	Bi-directionally manage content changes and membership information
	Move only the changes you want to move, from single pieces of content or specific functionality to entire sites
	Strategically schedule synchronization
	Eliminate site downtime
	Manage multiple global servers
	Build out complete development environments in minutes
	Support load balancing and failover server configurations