Mark Organ Blog

Mark Organ, Co-founder and CEO at Influitive

Mark Organ is the founder and CEO of Influitive. Influitive is the company behind the AdvocateHub, accelerating buying processes by mobilizing customer advocates to deliver more referral leads, references, social proof assets and social media contributions. Mark is an experienced software entrepreneur, most well known for identifying and executing on new market categories in business-to-business technology.

Prior to founding Influitive, Mark ran Organized Management, providing product-market fit consulting and market entry services to technology innovators in North America and Asia. Before Organized Management, Mark co-founded Eloqua Corporation, the global leader in marketing automation and demand generation software, serving as CEO from 2000 to 2007. Prior to Eloqua, Mark was a consultant at Bain and Company and a PhD candidate in Neuroscience from Northwestern University in Evanston, IL.

Mark holds an M.S. In Neuroscience from Northwestern University and a B.Sc. (Hons.) from Queen's University at Kingston, Canada.

My Posts

The Evolution of the Net Promoter Score: The Advocate Mobilization Score

By Mark OrganComments

I am a big fan of the Net Promoter Score. In my view it is one of the most important business metrics discoveries of the past 100 years, in the same league as Dupont Analysis, Discounted Cash Flow, and Economic Value Added, It has tremendous predictive ability as to the future growth and profit of an enterprise, and yet is relatively easy to source and analyze. NPS works because it measures the volume of delighted and angry customers, and these customers have a powerful influence on new customer acquisition and the costs of this acquisition – for many companies, the most important

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