• Ektron, Inc.
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  • Ektron offers all of the tools to optimize and execute your marketing strategy with a single application. From personalization to localization and RIAs to SEO, Ektron is the solution for all of your online marketing needs.

    Marketing Optimization

     

    Increase conversions with the right message  

    Test your message on the the focus group that matters the most - your customers! Ektron's multivariate testing gives you a new level of control and management over the pages that are most important to the success of your marketing strategy. 

    • Multivariate testing tests multiple combinations of page elements and content to determine the most effective combination
       
    • Efficiently set up your campaign page and its test versions with the streamlined wizard  
    • Automatically promote the best performing campaign! The page with the most conversions will stay live while the others are shut off and saved
       
     

    Personalizing the user experience 

    People visit Web sites for the content they deliver. The more relevant the information is to the them, the stickier the sites are and the more likely that visitors will come back.

    Ektron puts the best content in the context of who the user is and why they are looking at your site. Deliver content that users are more likely to respond to, increasing conversions and see a better response to your marketing campaigns.

    •  Leverage Facebook and the social graph to connect users to personalized brand experiences, including product recommendations, offers, promotions and other targeted content.

       
    • Target content dynamically to your site's visitors. A streamlined wizard empowers marketing professionals to set up content parameters directly on the page.
       
    • Leverage site visitor activity to find the best content - most viewed, highest rated and most shared are just some of the determining factors
       
    • Utilize social media, both on and off your Web site, to discover what your visitors are talking about
       
    • Track how your visitors use your Web site, including navigation habits, group memberships, and browsing time
       
     

    Search Engine Optimization 

    Search engine optimization (SEO) plays a key role in every web marketing strategy. Ektron's advanced tools will maximize your web site’s placement in search results and make that the right people are finding your site.

    • Ektron's SEO Page Analysis Tool will analyze the pages of your web site to show you where you are succeeding and what additional elements will improve your search engine results
       
    • Taxonomy and Folder-based URL Aliasing produce human readable page addresses  automatically to increase the number of eyes that are finding your pages
       
    • Predefine metadata that applies across whole segments of content. From site wide to folder and taxonomy level metadata, you can guarantee that the most important keywords are being added
    • Get the people who know the content best involved! Subject matter exports can add required metadata to their content, ensuring that it is relevant to the page's information
    • Build findability with URL aliasing - for webpages and group and user profiles (PURLs)!
       
     

    Dynamic, intuitive user experiences 

    Rich Internet Applications give your site visitors the dynamic, intuitive and interactive experience that they want and expect. Ektron gives you the power to manage these onsite applications efficiently and reuse that content across your site.

    • Whether they are powered by Flex, Flash, Silverlight, HTML5 or other technologies, Smart Forms give content authors the ability to add and manage XML content for the RIAs to consume 
       
    • Smart Form-generated data can power interactive product selectors, video and audio players, photo galleries, walkthrough demos and more
     

    Integrated Analytics  

    Optimize your site experience by having best-of breed traffic analytics and content management in the same place: in the Ektron Workarea. Leverage content management in direct response to real time traffic analysis efficiently and effectively.

    • Ektron's fully-developed web traffic analytics provider model eliminates siloing and puts all of the critical information in one place, where it can be looked at in context
       
    • Integrate with best of breed analytics software, such as Omniture and Google Analytics
       
    • Access exactly the information you care about in customized reports, including most viewed pages, highest rated, most commented and most emailed
       
    • Automatically generate analytics tracking tags to ensure that every page you deliver via Ektron is tagged, further empowering marketing teams and analysis of campaigns.
       
     

    Assemble and launch campaign pages with ease 

    With Ektron PageBuilder, developers can build the first-ever enterprise web sites on which web marketers are able to independently create and launch new pages. PageBuilder has something for everyone….

    Marketers  

    • Drag and drop Widgets to create fully functional  pages and microsites 
       
    • Add lists, content, forms and multimedia to brand new Web pages
       
    • Launch product and campaign landing pages on the fly. 
    • Deploy integrated third party widgets such as Salesforce, YouTube, Google Gadgets and more.
       
    • Optimize every page for search using the Ektron SEO tool kit
       

    Developers 

    • Speed time-to-live by building and reusing functional Widgets on multiple projects
       
    • Separate functionality (Widgets) and presentation (.aspx) layers to deliver Web pages without adding to your site's template count
       
    • Enable marketing to create pages without accessing the site server 
    • Control page presentation with pre-designed columns and Dropzones or let marketing decide. Leverage your experience with .NET user controls to build and share open source Widgets with over 7,000 Ektron developers.
    • Maintain consistency from page to page with PageBuilder Master Layouts, fixing key content and functionality critical to every page in place 
       
     
     

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