Jeff Cram Blog

Jeff Cram, Chief Strategy Officer and Co-founder, ISITE

Jeff Cram co-founded ISITE Design and serves as its Chief Strategy Officer, responsible for helping to shape the agency's strategic direction, partnerships and service delivery. Jeff moved to Boston in 2004 to open the agency's Boston office. The office has flourished under his leadership built on key account relationships that include Genzyme, Zipcar, MTV, Tufts and MIT. Jeff is an active member of the digital community as a blogger for Fast Company online and a frequent speaker at national events on topics including digital strategy, analytics, experience design and content management. Jeff lives in Boston with his wife and son and uses his trips to ISITE Design's headquarters in Oregon as an excuse to visit his miniature donkeys who currently reside on a farm near Portland.

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Is CMS getting easier or harder?

By Jeff CramComments

We’re in an unprecedented era of digital marketing innovation from the tools we use to way customers interact with brands online. Content Management Systems have emerged as one of the core building blocks of this revolution.But as the features and responsibilities of CMS evolve, it begs the question – Is CMS getting easier or harder as both a discipline and a tool? We know one thing – It’s changing.Expectations around a modern-day CMS can now include a wide range of capabilities from personalization to analytics to marketing automation. With these new abilities come sprawling

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