In a marketplace where every minute counts, insurance companies cannot afford to spend time and resources to train non-technical staff to use complex and costly products for updating Web content. Controlling costs, as well as streamlining the creation and management of Web site content, is crucial to remain competitive in today's rapidly evolving market.
Ektron's content management solutions (CMS) solve the problems faced by insurance organizations by providing an extremely intuitive user interface featuring our award-winning, browser-based content editor which is similar to word processors already being used by the staff. Ektron's CMS empowers non-technical staff to create and manage the content they specialize in, making sure the right people are managing the right content.
By utilizing Ektron's CMS products, content creators can update and manage the following kinds of Web site information with no intervention from technical staff:
online form management
policy administration
customer support
product fact sheets
Internet sites are not the only uses for Ektron's CMS. Penn National Insurance, a billion-dollar insurance company, uses Ektron's CMS to manage their intranet, allowing their non-technical staff the comfort of managing content effortlessly.
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