In today's increasingly competitive business environment, potential customers visiting your Web site expect instant, up-to-date information and a full range of options. They're looking for room rates and availability, pictures, package deals, payment options, and links to nearby attractions. Your Web site is a key element for conveying the unique value of your product to consumers.
The problem is, developing and maintaining a Web site can be an expensive and daunting proposition. Some institutions opt for a minimal site with a few static HTML pages. But, since such a site lacks the dynamic information consumers want, they quickly move on to a competitor's site, and a business opportunity is lost.
Fortunately, Ektron's content management solution (CMS) makes it easy to create and maintain an affordable, dynamic, and information-packed site. Our CMS can be implemented quickly and easily, and non-technical users can update information from any PC with minimal training. If your staff is familiar with a Web browser and popular word processors, they can quickly update room pricing and availability, special deals, and add pictures and links to other sites. The page could be published immediately or go through a chain of approval, depending on the kind of controls you want to establish. In any case, no technical staff is needed.
Multilingual Capabilities
If your hotel attracts international visitors, you'll appreciate our extensive multilingual capabilities, which let you maintain site content in several languages. Upon entering your site, a user chooses a language then views the site in that language.
When your staff needs to update the page, they log in, navigate to it, and check out the content for editing. There, they see the text in several languages and update what is needed. So, for example, one user could update the English version of a content block then submit the updated content to and notify a second user, who is fluent in German. The second user updates the German version of the content block.
As you can see, Ektron makes it affordable and simple to develop a Web site that will keep your customers abreast of your latest information, thereby keeping you ahead of the competition.
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