Georgy Cohen Blog

Georgy Cohen, Founder and principal at Crosstown Digital Communications

Georgy Cohen is founder and principal at Crosstown Digital Communications, a firm committed to helping educational institutions more effectively tell their stories online.

Previously, she was manager of web content and strategy at Tufts University. Georgy is also co-founder of Meet Content, a blog and resource that aims to empower higher education to create and sustain web content that works. She is a frequent speaker, writer and consultant on topics relating to web content and digital communications.

Georgy's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.

My Posts

The Power of a Good Question

By Georgy CohenComments

To tell an effective story, the most important part comes before you write a single word. The sharpest tool in your storytelling toolbox is always going to be a good question.My background is journalism, and on every assignment I've ever had, I've lived and died by the quality of the questions I've asked. But the questions you need to ask in order to tell a good story cover a wider range than you may think.Questions for PeopleIt's easy to sit here and come up with ideas, theories and opinions entirely on our own. And sometimes, that may be just the ticket. But if you include

Read Full Post...

Practice Safe Publishing

By Georgy CohenComments

Publishing is as easy as pushing a button -- quite literally. All we have to do is press a button and our content goes flying out across feeds and pages, syndicated seven ways to Sunday. Publishing, however, is a privilege, not a right. Just because we can publish anything, doesn’t mean we should. Like Uncle Ben told Peter Parker in “Spider-Man”: “With great power comes great responsibility.” So don’t sling your content around as carelessly as Spider-Man slung his first webs. Before hitting the shiny “Publish” button, there are several questions we should ask ourselves:To whom am I

Most Valuable Professionals

Want to contribute?

Ektron Inner Circle