I've been thinking about storytelling over the past few days as I prepare for an April webinar with Georgy Cohen on the subject. Not-so-good lead One of the keys to telling a good story is figuring out what your story is, something often not obvious at first blush.  As with any sort of writing, a business writer starts to pigeonhole stories into convenient niches:  Here's a story about our product.  There's a story about our customer service.  Yadda-yadda. The trouble with that sort of pigeon-holing is you're not telling the customer story.  You're telling your story.  And I'm

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  Detail from infographic originally published in  Technology Review , March/April 2012"...an international group of climate scientists recently reported that total fossil-fuel-related emissions grew by 5.9 percent in 2010, the largest annual increase ever recorded."Back when I was but a sprout one of my favorite TV shows was Naked City, which if it was being broadcast in these modern times would probably be a reality series featuring dancing nudists competing for a million dollar prize.  In those more innocent days, Naked City was a police drama notable for its documentary style and for the

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One of the cool things about working at Ektron is getting to see and hear smart people talk about things I don't know all that much about, like customer experience management, sometimes known as CEM and sometimes as CXM.  As an aside, you can always tell when an idea is in flux when there's no general agreement about what to call it.  Ideas in so much flux that you can't agree on their names are often game-changing ideas, and worth paying attention to.  Look at what the idea of a "personal  computer" has morphed into, from a big ol' honkin' machine on a desk, to something you can

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Ektron’s worldwide customer conference event-  Synergy 2011 - is an event you don’t want to miss, and it’s time to sign up for Synergy today.  Why?  Here’s the Top Ten Reasons why you need to attend Synergy 2011 and why it makes sense to register right now.10. You’ll get a bigger bang for your buck. Register by June 30th for just $995.  After that, the price jumps to $1195 and won’t be going back down.  Make the bean-counters at home proud of you and save your company $200 by registering today! 9.  It’s Vegas, Baby! Lest we forget, this is the first Synergy evah not to be held on

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If you know Ektron (like I know Ektron, oh, oh, oh what a CMS.)  Sorry, my inner Eddie Cantor took over for a moment.   If you know Ektron, many of these resources will probably be familiar to you.  But, if you're new to Ektron, you may not be aware of all the resources Ektron provides to the community. And even if you're a (ahem) "seasoned" developer ("seasoned" is what what I call myself, rather than "old") there may be one or two on this list that you've forgotten about or not known about at all.  So, in no particular order, here's a list of Ektron resources I

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