Forrester Wave for WCM
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On-the-go and just can’t attend today’s webinar about mobile

February 9, 2012By Erick Mott Comments

Sound familiar to you … even with powerful mobile devices and network services (i.e. laptop, tablet, smartphone, etc.) at your fingertips? Sometimes, we just can't stop in our tracks to access and engage meaningful content. But the businesses we trust need to ensure it's easy to choose when and where we engage with their people and brand experiences.

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Mobile, mobile, mobile is a competitive advantage today and your customers, partners, prospects and influencers want access regardless of their situation at any given moment. They may not be able to sit down and watch something like today's Forrester and Ektron webinar but you need to enable access that puts the power of choice in their hands.

I'm in San Diego at an SES event so unable to attend today's live webinar but will be watching Twitter with the #EktronMobile hashtag and catch the on-demand discussion when I return to San Francisco. However, if you're available today, check out this webinar with Forrester's Julie Ask, vice president, principal analyst and Ektron's Bob Canaway, director of marketing:

Provide a Memorable Mobile Experience
Thursday February 9th, 2012
1:00 p.m. EST

You'll learn how to increase value for your organization using five mobile imperatives:

  • Convenience
  • Focus on customer need
  • Use Mobile throughout the customer purchasing cycle
  • Think mobile first
  • Be responsive

Gotta go, the SES keynote is about to start…

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