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Erick Mott Blog

Erick Mott, Ektron VP, Global Community Practice

Erick joined in 2011 and implemented Ektron's new Global Community Practice (GCP) to choreograph public relations, social media, thought leadership and community hub initiatives for Ektron customers, partners, developers and industry thought leaders. Erick brings 20+ years of results to Ektron with prior innovation, marketing and communications leadership roles at Sitecore, Lyris, Return Path, Nokia, Mark Monitor, GlobalFluency, Cisco Systems, Sun Microsystems, Philips Electronics, CBS television and two of his own startups; he is a patent holder.

Erick holds a B.S. degree in Business Administration from Notre Dame de Namur University.


My Posts

How can e-commerce merchants retain customers and improve sales?

By Erick MottComments

This is just one e-commerce related question that’s on my mind for the CNP Expoin Orlando, May 20 – 22nd. But I can assure you there are many more questions – and plenty of answers – given the CNP Expo agenda and speakers; use the #CNPExpo hashtag to engage on Twitter.Fact is I haven’t been focused on e-commerce for a while but everything we do online is ultimately intended to help our businesses drive revenue and retain happy customers; lowering costs is a key objective, too. One of the fundamentals of business is that it’s easier and less costly to keep an existing customer than to

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Award and Infographic in One: Internet Marketing 150

By Erick MottComments

 Infographics are very popular these days. They are generating some of the highest-performing social sharing results when compared to other content on social channels.  Blame it on mobile and Twitter -- people have less interest and time to read and you know what they say, “a picture is worth a 1,000 words.”   So we were pleased to learn that WordStream included us in their Internet Marketing 150, a list of the top software and SaaS providers in the Internet marketing space.  As a global software company, we pride ourselves in producing cutting-edge technology that allows us to deliver

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Customer experience management innovation for your connected world

By Erick MottComments

I’ve been thinking a lot about customer experience management innovation and operations lately given recent conversations, events and research. I recently attended the Gartner PCC/Customer 360 event in Orlando and a comment from Ed Thompson, during one of his sessions, really stuck with me. He said there is no customer experience management market – virtually any technology today can contribute to and influence customer experience including, for example, a vending machine.A vending machine?  Yes, think about it from two points of view. Before connectivity technologies and today. Vending

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Ektron Inner Circle: Access, advocacy and knowledge sharing with a hint of fun

By Erick MottComments

 A key component of our Global Community Practice strategy illustrated above, we recently launched a new initiative called the Ektron Inner Circle.  The launch followed an intensive week of customer experience and relationship management discussions at the Gartner PCC/360 event in Orlando last month; good timing. As always, Gartner delivered relevant content, ideas and research for anyone interested in being more successful in our world of empowered customers.And that's exactly the point. Customers, partners, developers, employees and other influencers all possess higher degrees

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8 ways to engage and share with the Ektron community

By Erick MottComments

 We value advocacy and feedback from thousands of members in the Ektron community. This is especially true when feedback comes from authentic people with real Ektron experiences and credible opinions. There are a number of ways to engage to share your thoughts and express your affection for Ektron. Click through the sites below for more details: Express your appreciation for Ektron on Amplicate Join the Ektron Inner Circle, our new advocacy portal Tweet #Ektron on Twitter  Like us on Facebook Share your Ektron related pictures on Flickr Join the Ektron LinkedIn group and follow Ektron on

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