Personalization
Get eyeballs on your message and keep them focused! Offering site users targeted content and giving them the ability to customize their site experience is a proven way to keep customers and prospects focused on your company.
Membership
When site visitors become members of your site, you can offer them an increased level of immersion with content targeted specifi cally to them.
Content Management
For every marketing strategy, content is still king. Empowering non-technical content authors to easily create and manage content is vital to the success of your overall marketing strategy.
URL Aliasing
Create search engine optimized URL Aliases automatically, or manually add them to grow your exposure!
RIA Management
Manage AJAX, Adobe Flex or Microsoft Silverlight elements with ease to provide rich internet experiences.
Multi-Channel Publishing
Reuse and repurpose content across multiple channels, including Web, print, mobile and more.
Search Engine Optimization
From streamlined metadata and aliases to comprehensive SEO analysis, CMS400.NET gives you the tools you need to ensure that your site achieves high organic rankings on the world wide Web’s most important search engines.
Localization
Provide localized content to all site visitors across the globe! Multilanguage sites, targeted content and thematic changes are all possible.
Multivariate Testing
Optimize your campaigns by testing different versions of pages. The highest converting version will automatically be displayed to all page visitors.
PageBuilder
PageBuilder empowers your marketing team to build pages and add functionality on the fly, in a non-technical manner. Designers and online production managers can directly control the messaging of pages they build.
Microsites
CMS400.NET expands the way you focus and target your message with microsites, franchise sites and other multi-site environments.
Analytics
Ektron CMS400.NET integrates with best-of-breed analytics packages seamlessly and empowers marketers to leverage the data that can optimize their site for measurable results. All of the critical data you need is kept in context with the content it relates to.