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The Ektron Blog Hub For a persuasive web experience, think like a grocer 9/2/2010 9:49:00 AM :: Tom Wentworth The grocery store shopping experience has been careful engineered since the 1930s. Grocers use a number of techniques to convince shoppers to purchase more during each visit. Decades of analysis on shopping behavior have resulted in a grocery store experience where statistically, customers spend 40% more than they had planned on spending before walking into the store.... Read Full Blog Post .................................................. Your Social Transponder 8/30/2010 3:27:51 PM :: Eric Darbe While Ektron’s connection to Facebook is very exciting to Web marketers, many consumers are wondering why they would expose personal information to the Web sites they visit. The reasons are simple: speed and convenience.... Read Full Blog Post .................................................. Who Own’s…..Ownzzzzz your community? 8/26/2010 10:53:03 AM :: Mike Pascucci Does anyone really own your community? Just as in the above clip, if you do not have an answer to this standard question, there will be much confusion. As stated on dictionary.com, to “own”, as a verb – to have... Read Full Blog Post .................................................. Your TV doesn't know you, 'like' it or not 8/26/2010 9:46:13 AM :: David Scalera Are you ready for some football?  I am.  In fact, it’s the only time I find myself in front of a TV these day, because let’s face it… other than the sometimes-entertaining Superbowl ads, I can do without the mid-season advertising breaks interrupting the football game.  Honestly, does anyone care that Domino’s changed its recipe when the Pats game is on?... Read Full Blog Post .................................................. Web Experience – What Does it Mean to You? Or What Should it Mean to You? 8/19/2010 8:32:13 AM :: Bill Rogers Businesses now are expected to deliver personal web experiences to their site visitors.... Read Full Blog Post .................................................. What Can Ektron do - Social 8/18/2010 2:34:39 PM :: Mike Pascucci Our CMS is a very valuable Solution for a number of reasons. We have our Marketing Optimization Suite  and Web Content Management tools, as well as our Social Software. With this post, I wanted to focus on our Social Suite... Read Full Blog Post .................................................. Is Email Dead? 8/12/2010 1:12:45 PM :: William Rogers  The deaths of famous celebrities, like The Beatles’ Paul McCartney, have long been fodder for the rumor mill. So persistent was the “Paul is Dead” rumor that in 1969 LIFE magazine wrote a cover story addressing the claim. Nearly 50 years later, McCartney is still playing to packed stadiums and receiving rave reviews. I was reminded of this story when considering some of the recent pronouncements of the “end of e-mail” in the popular press and by industry analysts. Paraphrasing Mark Twain, I believe “the report of the death of email is an exaggeration”. Let me explain why. ... Read Full Blog Post .................................................. Social Navigation 8/4/2010 9:13:36 AM :: Bill Rogers Social Navigation helps you navigate to the most useful and most popular information quickly.  It uses the input and actions from the community to bubble up the most useful content to the top of the list.  The more people view, rate, comment on a piece of information will probably mean that it is more important.... Read Full Blog Post .................................................. Customer Engagement and Feedback, the Caffeine to your Business 7/28/2010 1:32:41 PM :: Mike Pascucci Back in the day, you could run your business the way that you wanted to with little to no interruption from anything or anyone. Everyday you could get up, go to work, and status quo would rule your day. Or... Read Full Blog Post .................................................. The World’s Best Address Book 7/21/2010 6:04:47 PM :: Bill Rogers Fumbling with that rolodex on your desk? Definitely old school.  Today’s employees want to find colleagues’ contact information or information about their colleagues within seconds. They want it at the tip of their fingertips…right away. Where do we usually go to search for something? We Google it. And informatio... Read Full Blog Post .................................................. View all Posts

Search the Blog Hub Ektron Bloggers   blog  Name: Bill Rogers Twitter: @Bill_Ektron  Bio:   CEO Ektron @ Ektron. Pilot. Hockey player.   blog  Name: Mike Pascucci Twitter: @mikepascucci  Bio  Social Strategist @ Ektron, Boston Sports fanatic, loves to cook   blog    Name: Tom Wentworth Twitter: @twentworth12  Bio:   VP Web Solutions @ Ektron. Guitarist. Wine drinker   blog  Name: Bill Cava Twitter: @billcava  Bio:   chief evangelist ektron, compsci, art, scrum, ad tech, italian lit, simplicity, minimalilsm, music, gtd, simpsons, running, husband, father.   blog  Name: Eric Darbe Twitter: @ericdarbe  Bio  Director of Marketing @ Ektron   blog  Name: Chris Taylor Twitter: @jumpajoe  Bio  Web Marketing Manager @ Ektron, Rock and Roll!   blog  Name: Richard Brown Bio  Healthcare Solutions architect    blog  Name: David Scalera Twitter: @ektronDave  Bio  Web Solutions Evangelist at Ektron, Red Sox Fan, Dad