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The Ektron Blog Hub

For a persuasive web experience, think like a grocer

9/2/2010 9:49:00 AM :: Tom Wentworth
The grocery store shopping experience has been careful engineered since the 1930s. Grocers use a number of techniques to convince shoppers to purchase more during each visit. Decades of analysis on shopping behavior have resulted in a grocery store experience where statistically, customers spend 40% more than they had planned on spending before walking into the store....
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Your Social Transponder

8/30/2010 3:27:51 PM :: Eric Darbe
While Ektron’s connection to Facebook is very exciting to Web marketers, many consumers are wondering why they would expose personal information to the Web sites they visit. The reasons are simple: speed and convenience....
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Who Own’s…..Ownzzzzz your community?

8/26/2010 10:53:03 AM :: Mike Pascucci
Does anyone really own your community? Just as in the above clip, if you do not have an answer to this standard question, there will be much confusion. As stated on dictionary.com, to “own”, as a verb – to have...
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Your TV doesn't know you, 'like' it or not

8/26/2010 9:46:13 AM :: David Scalera
Are you ready for some football?  I am.  In fact, it’s the only time I find myself in front of a TV these day, because let’s face it… other than the sometimes-entertaining Superbowl ads, I can do without the mid-season advertising breaks interrupting the football game.  Honestly, does anyone care that Domino’s changed its recipe when the Pats game is on?...
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Web Experience – What Does it Mean to You? Or What Should it Mean to You?

8/19/2010 8:32:13 AM :: Bill Rogers
Businesses now are expected to deliver personal web experiences to their site visitors....
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What Can Ektron do - Social

8/18/2010 2:34:39 PM :: Mike Pascucci
Our CMS is a very valuable Solution for a number of reasons. We have our Marketing Optimization Suite  and Web Content Management tools, as well as our Social Software. With this post, I wanted to focus on our Social Suite...
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Is Email Dead?

8/12/2010 1:12:45 PM :: William Rogers
 The deaths of famous celebrities, like The Beatles’ Paul McCartney, have long been fodder for the rumor mill. So persistent was the “Paul is Dead” rumor that in 1969 LIFE magazine wrote a cover story addressing the claim. Nearly 50 years later, McCartney is still playing to packed stadiums and receiving rave reviews. I was reminded of this story when considering some of the recent pronouncements of the “end of e-mail” in the popular press and by industry analysts. Paraphrasing Mark Twain, I believe “the report of the death of email is an exaggeration”. Let me explain why. ...
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Social Navigation

8/4/2010 9:13:36 AM :: Bill Rogers
Social Navigation helps you navigate to the most useful and most popular information quickly.  It uses the input and actions from the community to bubble up the most useful content to the top of the list.  The more people view, rate, comment on a piece of information will probably mean that it is more important....
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Customer Engagement and Feedback, the Caffeine to your Business

7/28/2010 1:32:41 PM :: Mike Pascucci
Back in the day, you could run your business the way that you wanted to with little to no interruption from anything or anyone. Everyday you could get up, go to work, and status quo would rule your day. Or...
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The World’s Best Address Book

7/21/2010 6:04:47 PM :: Bill Rogers
Fumbling with that rolodex on your desk? Definitely old school.  Today’s employees want to find colleagues’ contact information or information about their colleagues within seconds. They want it at the tip of their fingertips…right away. Where do we usually go to search for something? We Google it. And informatio...
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Ektron Bloggers

RillRogers 

blog 

Name: Bill Rogers
Twitter: @Bill_Ektron 
Bio:  
CEO Ektron @ Ektron. Pilot. Hockey player.

MikePascucci 

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Name: Mike Pascucci
Twitter: @mikepascucci 
Bio 
Social Strategist @ Ektron, Boston Sports fanatic, loves to cook

TomWentworth 

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Name: Tom Wentworth
Twitter: @twentworth12 
Bio:  
VP Web Solutions @ Ektron. Guitarist. Wine drinker

RillRogers 

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Name: Bill Cava
Twitter: @billcava 
Bio:  
chief evangelist ektron, compsci, art, scrum, ad tech, italian lit, simplicity, minimalilsm, music, gtd, simpsons, running, husband, father.

Eric Darbe Pic 

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Name: Eric Darbe
Twitter: @ericdarbe 
Bio 
Director of Marketing @ Ektron

Chris Taylor  

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Name: Chris Taylor
Twitter: @jumpajoe 
Bio 
Web Marketing Manager @ Ektron, Rock and Roll!

Richard Brown 

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Name: Richard Brown
Bio 
Healthcare Solutions architect

 Dave scalera 

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Name: David Scalera
Twitter: @ektronDave 
Bio 
Web Solutions Evangelist at Ektron, Red Sox Fan, Dad
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