Multivariate Testing

Managing campaign pages for optimal results

By automating the process of choosing the campaign page that has the best content, layout and navigation for funneling users to the information you want them to have, it efficiently optimizes your Web campaign. Coupled with CMS400.NET’s PageBuilder and multivariate wizard in the Workarea, pages for multivariate testing are efficiently built and set up with parameters that meet your requirements.

More than A/B testing

Multivariate testing is not A/B testing. It is similar (in fact, A/B testing can be considered a subset of multivariate testing), but A/B only tests two distinct versions of a campaign page. Multivariate, on the other hand, runs the experiment on multiple pages that test multiple combinations of page elements and content to determine the most effective combination.

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