Channel programs generating solid momentum

Channel programs generating solid momentum

February 7, 2012By Ben Schilens Comments

Ektron is looking forward to a big year in 2012 as we continue to grow our channel and alliance program. Not only have we re-aligned our strategy to reengage with digital agencies and technology partners, but we’re generating real traction in the expansion of our developer community and partner advisory board.

In 2011, we made some significant moves to further establish and grow relationships with our existing channel partners. Along with building out our channel and alliance team internally, we have a major focus on partner enablement, sales support, co-marketing campaigns, and implementation support for 2012.

Ektron also rolled out our Global Community Practice (GCP), which helps organizations – partners, customer and industry thought leaders – connect content and conversations to revenue via digital and face-to-face engagement. A true thought leadership initiative, a number of our partners have signed on as contributors to the GCP, and we expect to bring on many more in the coming months.

We’ve also deepened our engagement with key technology partners, including Microsoft, Datatel, PRNewswire, and Brightcove.

With Microsoft, we’ve expanded our focus from a technology perspective, integrating with Dynamics, SharePoint 2010 and SharePoint FAST. Ektron also recently announced our ability to be deployed out onto Azure.

With PRNewswire, we announced a partnership to integrate press release publishing and social media monitoring into the Ektron platform. This creates a more seamless news distribution experience.

Our philosophy is to integrate with an ecosystem of best-of-breed technologies to solve the complex Digital Experience Management requirements that our customers demand. This strategy creates great opportunities to integrate with existing customer investments and expand our technology partnership strategy.

For 2012, Ektron will continue to focus on expanding our partnerships to solve critical business initiates within vertical solutions. If you‘d like to engage with us more closely, please stay in touch through our many channels – Twitter, blogs, LinkedIn, etc. We look forward to working collectively to solve the challenges of the ever-changing digital channel.