It’s easy to get caught up in the world of website analytics. Pageviews, CTR, visitors, channels, referrals, and the list of terms goes on. Many of us struggle to understand which metrics are important for our business and how to improve results based on the data. Do you know which metrics you should be monitoring?
As marketers, we want our landing pages to perform well. Why? Because optimized landing pages help generate the leads we need to meet our marketing goals. But how do we consistently produce high performing landing pages that align with our business objectives? By creating the best landing pages ever!
We all know that companies who nurture leads generate a better ROI. In fact, research shows that 20% more opportunities are created by companies that nurture their leads, vs. companies that don't. Every organization should have an active lead nurturing program, but if you are only communicating via email, you’re missing a big opportunity.
Today, nearly 40% of our daily media consumption happens on a mobile device. If your website isn’t optimized for all mobile interactions, it’s time to develop your strategy. Learn about mobile strategies that generate results you want, and expect from your website.
We live in a multi-screen world where 90% of us use several devices (tablets, smartphones, laptops, etc.) simultaneously. Learn 6 ways on how to optimize your visitors’ experience across these devices and improve the ROI of your organization’s website.
Laurent Christoph from Lloyds Bank will share how Lloyds uses their content and digital strategies to build transparency and trust on the Lloyds International, Commercial and Corporate Banking sites.
VP of Marketing at Ektron, Bob Canaway, will show you how to take advantage of content targeting, personas and other approaches to enable you to create and manage a highly personalized web experience. These quick tips will help you deliver the elusive “right content to the right person at the right time”, and most importantly, keep visitors coming back for more, to keep you alive, and of course, not die.
To be effective, today's web experiences need to deliver the right message to the right person at the right time and delight visitors across smartphones, tablets, laptops and desktops. Guest speaker, Forrester Research, Inc. Senior Analyst David Aponovich and Ektron VP of Marketing Bob Canaway discuss why context and optimization are the next keys to delivering on your digital goals, and need to be part of your plan for 2014.
Learn how to Create Personalized Web Experiences that Increase Engagement
With increasing online competition and growing complexity from a myriad of devices, you need to find ways to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience, helping you deliver the right content to the right person at the right time, and keep visitors coming back for more.
Smartphones and tablet utilization continues to skyrocket. Colleges and universities that make great use of mobile technology not only differentiate themselves, but can leverage mobile to help realize crucial recruiting and retention goals. Join
, Director of Product Marketing at Ektron and
, Director of Web Application at Hendrix College to learn how to improve the overall mobile experience and boost the quality and number of prospective students, engage and retain current students, attract top faculty and more.