Become a Trusted Advisor

Ektron brings to hospitals and medical centers a well-regarded and award-winning web content management (WCM) solution that helps healthcare organizations engage consumers in a meaningful digital experience, fostering deeper relationships with physicians, patients, employees as well as consumers.   

By means of our Digital Experience Hub (DXH) hospital marketing teams are now free to select best of breed digital marketing technologies that allow them to track online marketing activities, measure campaign effectiveness, and engage site visitors with implicit and explicit content targeting campaigns.

The Ektron solution enjoys the exclusive endorsement of the American Hospital Association (AHA) for web content management (WCM).  

Immersive Content

Create immersive content experiences that focus on the messaging and service lines that really matter. Give healthcare seekers confidence that choosing your services puts them in the most capable hands. Provide deep, meaningful, actionable content empowering your hospital to drive revenue by engaging consumers in your most profitable service lines. 

Effective Messaging

Build a site with high visual value and engage visitors in a trusting relationship. Well planned and positioned messaging that tells compelling stories about quality outcomes, technical competency and service excellence will incite your visitor to action.

Measure ROI

Measure your return on investment (ROI) in your digital strategy using call–to–action data that connects site visitors to hospital service lines, allowing you to reconcile service line revenue on a per name basis. Connect to other digital engagement systems so that you can nurture, manage and measure the effects of your hospital's online engagement strategies.

Build Loyalty

Create hospital loyalty as part of your online strategy by serving up information that meets patient and family needs as well as providing online tools that make their interactions with you easier. Build vibrant online health communities where you can nurture your valuable audiences' loyalty and influence patient satisfaction with your services. Measure the effects of messaging and call-to-action strategies as you interact with them in blogs, forums and more. 

Mobile Context

Manage your mobile content as a part of your overall consumer content strategy, reusing content while optimizing the experience and driving the visitor towards action. Give site visitors the ability to: register for a tour of your wellness center, find where to park on your campus, or evaluate and select a specialist physician. Understanding what your visitors are looking for in a mobile context informs the process for creating actionable content that brings loyalty and satisfaction, leads to service revenue, and improves efficiency in the patient experience and hospital operations.