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Get found, be relevant and convert

Organizations today strive to have consistent, integrated online experiences, across all channels - web, mobile, and social - for all stops on the buyer's journey.  But delivering integrated digital experiences that drive desired results can be extremely challenging.

"Improved multichannel customer experience is the primary driver for increased deployment of Web Content Management systems" - Noted in Forrester's Web Content Management is Alive and Well Thanks to Online Customer Experience

Great digital experiences start with content, content that helps you get found by prospects. Provide relevant, personalized experiences for visitors, as well as consistency across channels. Then, use tools to analyze and optimize your digital efforts, so you can rapidly adjust and deliver the results your organization expects.  

The Ektron Digital Experience Management Solution does just that, providing organizations with a best of breed toolset for delivering, measuring and optimizing integrated digital experiences that help you achieve your key web goals.  

Content Targeting

Content Targeting

Personalize content to site visitors

KEY FEATURES

  • Create targeting rules through a simple point+click interface
  • Target content using traffic source, search keywords, time of day, location, site behavior, demographics, profile and customer data, and social graph
  • Deliver personalized messaging to specific channels like web, mobile, email and social networks
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Email and Marketing Automation

Email and Marketing Automation

Guide leads from “interested” to “sales-ready”

KEY FEATURES

  • Send personalized emails by creating targeted emails to segmented lists
  • Build trust with prospects by providing the right information at the right time through lead nurturing
  • Perform lead scoring and send an automatic series of emails based on how prospects have interacted with your company
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Web and Marketing Analytics

Web and Marketing Analytics

Analyze and optimize site and campaign performance to drive desired results

KEY FEATURES

  • Analyze your web traffic and see which sources are generating leads
  • Discover how leads find you, which campaigns generate the most opportunities, and what actions generate the most leads through conversion tracking
  • Generate rich reports, view data and trends in dashboards, and calculate your marketing ROI
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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Increase your website’s search rank and get found by prospects

KEY FEATURES

  • Find and track your most effective keywords
  • Learn which sites and web pages are providing inbound links and how much traffic each has delivered
  • Page-level SEO: Track total number of page visits, internal and inbound links through page-level SEO
  • Diagnose and fix poorly ranking sites
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Integrate with Existing Systems

Integrate with Existing Systems

Deliver a unified, optimized customer experience with the Ektron Digital Experience Hub

KEY FEATURES

  • Easily integrate your existing CRM, Marketing Automation, Web Analytics and other enterprise applications with Ektron
  • Personalize and target content by using customer data
  • Lower the risk and costs of integration
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Leverage and Extend SharePoint

Leverage and Extend SharePoint

Combine SharePoint and Ektron to optimize web experiences

KEY FEATURES

  • Embrace and extend your SharePoint investment
  • Deliver relevant marketing and repurpose SharePoint content for delivery to all channels
  • Integrate SharePoint with your existing applications
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