Contact Support
Support Request Form
US Support: 1-866-4-EKTRON x7002
UK Support: +44 1628 509 040
AU Support: +61 2 9248 7215
Email Support
June 8, 2010By Mike Pascucci Comments
This seems to be a question that many businesses are dealing with at the moment. People hear the stories about Dell ($6.5MM in sales in 2009, http://econnect.entrepreneur.com/group/3/discussion/4590/) and Comcast support teams (@comcastcares) and think that they can jump right in and accomplish what those two companies have already accomplished. There are opportunities to get involved on Twitter and to create a corporate presence within Twitter, but you can not go in with those expectations, because if you do, you will likely be disappointed.
Twitter is another avenue for businesses, all businesses for that matter. It is not the end-all-be-all and is not the answer to all of your prayers/questions. There are very different ways for businesses to leverage Twitter, from customer support, engagement, networking, brand awareness, information gathering, polling…..the options are truly endless. No one really thought that Twitter would be a major support channel for large businesses; no one thought that Twitter would be a sales channel and provide the results that it did. What do you want your Twitter account to do for you?
Let me describe to you what we use our Twitter account for here at Ektron (@Ektron).
When we were first able to secure the Ektron Twitter account on Twitter, (http://www.ektron.com/Corporate_Twitter_Accounts_Securing_your_Brands_Identity.aspx), we had a good idea of what we would be able to do with it. The reason that we did was because there were people like @ektrondave and @twentworth12 and myself, @mikepascucci who had Twitter accounts and who had been participating on Twitter.
We knew that we had support questions; we knew that we had our competition out there; we knew that there were “analysts” out there, and we knew what the landscape was before we entered. Because of that, we were able to gauge the specifics around how we should involve ourselves on Twitter. This is an important first step.
Before you begin:
By observing the above results, this will help you to gauge interest in your brand and observe others’ behavior. It will also help to you develop a plan to move forward, but without that plan, you are not starting off on the right foot. Do you have other tips that you would like to share?
Business Blogs
Technical Blogs
All Blogs
Want to Contribute?