Your website can be the source for high quality leads!
According to Forrester Research, “marketers must use their automation initiatives as a catalyst for collaborating with sales to develop a unified lead management process that helps prospects move through their buying process…” While some marketers use automation tools to maximize the performance of email campaigns, websites remain an underutilized lead generation channel. Ektron provides tools to turn website visitors into actionable sales leads, automating lead nurturing on your website and maximizing the ROI of your online marketing.
Watch this webinar and learn how your website can provide you with higher quality sales leads, automating lead nurturing on your website. Find out how:
 | …Ektron can help you gather intelligence, including GeoIP and site visitor behavior
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 | …Leads can be scored based on that data to support a lead nurturing strategy through customer segmentation and targeted content
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 | …You can connect customers’ offline and online behavior, increasing the effectiveness of your sales team by connecting web data to your CRM |