Deliver the right message to the right audience.
The ability to engage, convert, and retain visitors is significantly improved by targeting messaging to customer segments. Armed with context, a marketer can build a personalized experience for each website visitor – based on behavior, location, demographics, profile, customer data, social graph, and more. The more relevant the information is to the site visitor, the more likely they are to take the desired next step. Visitor behavior is tracked from the first click, allowing marketers to immediately begin personalizing the site. The site becomes more personal with each interaction, including clicks, purchases, navigation path, and searches.
- Create targeting rules through simple point+click interface, no need for developers or IT.
- Target content using traffic source, search keywords, time of day, location, survey and form data, cookies, clickpath, and more.
- Deliver personalized messaging to specific channels like web, mobile, and social networks.