A|B Split and Multivariate Testing
Become a data-driven marketing organization by using A|B and multivariate tests to optimize conversion rates on your websites and landing pages. Where marketing organizations in the past relied on speculation when designing campaigns, now they can rely on the data generated by real site visitors through the process of Conversion Rate Optimization. Test ideas like copy, layout, imagery, and calls-to-action to drive visitors to take action. The results generated through Conversion Rate Optimization can be stunning, with double digit (and higher) improvements in conversion.
- Support for both A|B and full multivariate tests.
- Drag+drop test assembly using PageBuilder.
- Integrated, real-time reporting on the performance of each test version.
- Automated promotion of the winning test version upon completion.