/Portfolio/Case_Studies/iga.png "IGA")
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“We have a very diverse audience and we were able to develop highly personalized site visitor experiences with the Ektron platform.”
The Independent Grocers Alliance (IGA) was
founded in 1926, bringing together independent grocers across the United States
to ensure that the trusted, family-owned local grocery store remained strong. During the re-branding of the company’s private brand label, IGA coordinated the creation of a new Web strategy that would offer their consumers, members and business partners a custom, personalized experience.
Challenge
- A Web strategy which could
exclusively cater to the needs of different audiences
- The ability for content authors
to easily update the site and maintain consistency of the IGA brand
- Social networking and Web 2.0
functionality without having to implement multiple solutions
Results
- Full content and document management functionality that allows content authors to maintain consistency with the IGA brand
- A measurable increase in site traffic
- A store locator integrated with Google Maps
- A separate member site for access to comprehensive information about
IGA programs and to connect with other members