/Portfolio/Case_Studies/docklands_2.png "Docklands")
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“Enabling the DLR team to have full control of the content in the most efficient and user-friendly manner was critical to the business”
Part of the vital public transportation services provided by Transport for London, Docklands Light Railway (DLR) serves the East London area. With a relationship spanning nearly a decade with Ektron U.K. partner Appius (http://www.appius.com), DLR relies on that internet marketing firm to develop the strategy and execute on the web communications projects DLR needs for its digital channels.
Challenges
- Create a public service website for travelers with both sales and service features
- Accessibility considerations prescribed text-only and mobile versions as well as the main site
Results
- Ektron platform blends needed performance, reliability and ease-of-use into effective solution
- Ektron categorization/taxonomy features key to providing effective site search
- Ektron API framework allows a “write once, read many” approach to site architecture
- Ektron accessibility checker feature alerts contributors when content does not meet required standards
- Increase in visitor levels from 15,000 to 88,000 per month (result of long term strategy)
- Organic search traffic increased by 20 percent within one month after site launch
- 10 percent improvement in website bounce rate and 40 percent increase in user engagement with venues, events and facilities content
- Content available for more than 6,000 mobile visitors each month