Raising Market Awareness and Driving New Business Leads
/Portfolio/Case_Studies/Lloyds_TSB.png "Lloyds TSB")
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Charged with raising market awareness of the bank’s asset-based lending products, driving new business leads through Lloyds TSB Commercial Finance’s online presence and capturing customer data, Ektron Elite Partner and digital agency Freestyle Interactive undertook a comprehensive redesign of http://www.ltsbcf.co.uk. The work began with extensive qualitative and quantitative focus group and usability research carried out during much of 2009 as part of the scope and definition phase.
Challenges
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Raise market awareness of the bank’s asset-based lending products
- Drive new business leads
- Capture customer data
Results
- "Get in Touch" button integrated with the Ltsbcf call centre for instant call back to interested customers.
- A "Get an Instant Quote" (RFQ) allows businesses to submit a full quote application which is forwarded to the Ltsbcf business development team through the Salesforce CRM system.
- The multivariate testing feature of Ektron is being utilized by the Ltsbcf marketing teams to manage campaign content and to run multivariate tests on page content, particularly focused on use of the online quote calculator.
- Visitor numbers increased 90 percent
Lead numbers increased 150 percent
- Conversion rate (visitor to registered lead) increased 30 percent
For additional information on the Lloyds TSB Commercial Finance deployment by Ektron Elite Partner, Freestyle Interactive, please see
http://www.freestyleinteractive.co.uk/Lloyds-TSB-Commercial-Finance/