/Portfolio/Case_Studies/cit_bank_2.png "Citizens Bank")
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"Ektron is a great foundation for reducing the resources needed to update the content on our website."
Citizens Republic Bancorp (Citizens Bank) is one of the 50 largest banks headquartered in the United States. Faced with an outdated website built on open source technology, Citizens Bank needed to implement a Web Content Management (WCM) platform that would strengthen online branding and increase site traffic.
Challenges
- Strengthen branding and consistency throughout the
site
- Empower marketing professionals to update the site
- Integrate with third-party systems
Results
- Monthly visits increased by 33 percent
- Marketing professionals now perform majority of content updates
- Successful integration with third-party
systems