San Francisco Bay Area executive to lead Ektron’s new global
community practice including customer success, thought leadership and real-time
media initiatives
NEW YORK, NY, September 26, 2011 – Ektron, empowering
organizations to fully realize their website’s marketing and revenue-generating
potential, today announced at OMMA
Global that Erick Mott has joined
the company as Vice President, Global Community Practice.
Mott brings 20 years of results to Ektron with prior innovation,
marketing and communications leadership roles at Sitecore, Lyris, Return Path, Nokia,
MarkMonitor, GlobalFluency, Cisco Systems, Sun Microsystems, Philips
Electronics, CBS television and his own startups. In this new position at
Ektron, Mott will implement and lead the company’s global community practice
function and collaborate with Ektron customers, partners and staff worldwide to
manage enabling communications. Based in San Francisco, he will also serve as a
liaison between Ektron and leading social business innovators including Apple, Facebook,
Google, LinkedIn, SlideShare, Twitter, YouTube, etc.
“Companies such as Ektron that understand the
value of investing in community practices and have dedicated resources have
shown to be much more successful in delivering business results, ” said Rachel Happe of The Community Roundtable. “We are seeing dramatic increases in community budgets and this
trend is verified by a recent HubSpot report, The 2011 State of Inbound Marketing, stating that the average spend
on social media has increased from nine percent of marketing budgets in 2009 to
17 percent in 2011. ”
In his first public appearance with Ektron at OMMA
Global New York, Mott will moderate the panel, “Essentials of
Real-Time Marketing – Email Plus Websites,” on September 26,
2011 at 12:15 p.m. EDT. Panelists will discuss and debate how and why direct
and interactive marketers should be more responsive to audience behaviors,
needs and changes via real-time engagement.
“Erick is adept at creating and integrating a wide variety
of channels and media to reach, engage and empower community stakeholders,” said
Tom Wentworth, Ektron Chief Marketing Officer. “He joins Ektron at an important
time as we invest more in helping customers, partners and developers connect content
to revenue via key digital channels – including websites, email, mobile and
social. Erick will play a major role in sharing web innovation, success
stories and best practices gleaned from the global community we serve.”
Watch the video of Ektron CMO, Tom
Wentworth, announcing the new Ektron Global Community Practice. To
connect with Erick Mott via the web, visit http://www.ektron.com/erickmottblog, http://www.twitter.com/creatorbase and http://www.creatorbase.com.
About Ektron
Ektron simplifies the creation, management and delivery of
multi-channel customer experiences for global organizations that are
looking to engage with customers online. Ektron speeds time-to-web,
drives business outcomes, and builds customer loyalty through software
that powers corporate websites, intranet portals, and social communities.
Ektron helps its customers deliver compelling experiences to their
audiences through all digital channels – including websites, mobile devices and
social networks – by using content to engage consumers, drive business outcomes
and further revenue growth. Headquartered in Nashua, New Hampshire,
with offices in Australia, Canada and the United Kingdom, Ektron has thousands
of worldwide customers including: The Home Depot, Kodak, Microsoft, NASDAQ and
National Health Services UK. For more information, please visit www.ektron.com, www.ektron.co.uk or www.ektron.com.au.
Media Contacts:
Fred Bals of Ektron, Inc.
603.589.5274
fred.bals@ektron.com
Michael O’Connell
PAN Communications
617.502-4362
ektron@pancomm.com