Menu
  • Experimenting on your Users - Code of Conduct

    Kelley Muir
    Posted by Kelley Muir on July 30, 2014
    InShare PlusOne
    Experimenting on your Users - Code of Conduct
    As a user, we come to build a relationship with an application as if it was a real person. The more truthful and honest it appears to be, the more we trust it. If we see its intentions are manipulative, we might not trust it, but we could still enjoy it cautiously (much as one would enjoy going to a casino) or we choose not to participate. When Facebook and OKCupid conducted these experiments, they violated the trust of their users because the users thought their experiences were honest and they were actually manipulative.

    Read more…

    How Author Solutions Relaunched Book Country with Ektron

    Fred Bals
    Posted by Fred Bals on July 24, 2014
    InShare PlusOne
    How Author Solutions Relaunched Book Country with Ektron
    Relaunched by Author Solutions in 2013, the new Book Country website creates a collaborative environment for authors to interact, to share ideas, to have their works critiqued, self-publish their works, and get them into the distribution channel. Book Country can also provide authors with supportive services such as graphic design, editing, and marketing help.

    Read more…

    The RFP Myth: Don’t Set Yourself Up for Zero Momentum

    James Stout
    Posted by James Stout on July 23, 2014
    InShare PlusOne
    The RFP Myth: Don’t Set Yourself Up for Zero Momentum
    Most companies looking for a new Content Management System turn to the ever-faithful Request for Proposal! But is it really that valuable? As someone who's filled out more than my share of RFP responses, I offer this piece of advice: ditch the RFP and pick up the phone. Your spreadsheet won't advance your business nearly as well as a strategic technology partner will.

    Read more…

    3 Great Intranets Powered by Ektron

    Fred Bals
    Posted by Fred Bals on July 17, 2014
    InShare PlusOne
    3 Great Intranets Powered by Ektron

    Some great intranets are designed to serve the entire organization and a variety of job roles. Others are more specialized intranets, such as knowledge management portals for customer-facing employees.

    Wherever your goals for your intranet fit, the chances are you’re looking to create a space for internal / extranet content and collaboration. You’re looking to enhance your corporate culture through collaboration and comraderies driven by connecting employees.

    Read more…

    Your Content Strategy Isn't Just About Your Website

    James Stout
    Posted by James Stout on July 7, 2014
    InShare PlusOne
    Your Content Strategy Isn't Just About Your Website
    Until now, I had not had the opportunity to see Karen McGrane speak and, having had it, I highly recommend it. She’s engaging, funny, and knows how to drive home a point in a way that’s easy to understand and in a way that will help you go back to your CMO/CTO/CEO and make the argument for a good content strategy. I couldn’t ask for more.

    Read more…