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  • Improve the Entire Customer Experience: Dumbo…The Ride

    Kelley Muir
    Posted by Kelley Muir on January 22, 2015
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    Improve the Entire Customer Experience: Dumbo…The Ride
    Sometimes the best way to learn about creating great experiences is by watching what others are doing. Disney is the perfect example of a company that gets it – creating, improving and evolving the customer experience constantly.

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    Effective Campaigns Power Successful Businesses (Video)

    Jane Zupan
    Posted by Jane Zupan on January 21, 2015
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    It’s difficult to argue with the importance of sales campaigns. But conducting an effective sales campaign requires the savvy digital marketer to really understand what moves the needle for casual website visitors, well informed prospects, and

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    Five Common Mistakes to Avoid When Redesigning Your Website

    Jon Kee
    Posted by Jon Kee on January 19, 2015
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    Five Common Mistakes to Avoid When Redesigning Your Website
    It’s January and post holiday depression is making everyone extra cranky. Being the most public facing marketing tool you have, everyone starts to complain about the website… “It looks outdated,” complains the CEO. “Customers

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    Think SaaS for Marketing Innovation

    Jane Zupan
    Posted by Jane Zupan on January 16, 2015
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    Think SaaS for Marketing Innovation
    It should come as no surprise that when businesses consider shifting from on premise software to SaaS, cost savings for software, hardware, installation, and maintenance usually top the list of drivers. Cost savings are easy to quantify.

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    Customer Experience Tales from Disney

    Kelley Muir
    Posted by Kelley Muir on January 15, 2015
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    Customer Experience Tales from Disney
    I recently went on vacation with my family to Disney World. Disney is a mecca for User Experience (UX) designers like me. Half of my joy during the trip comes from uncovering, observing and analyzing a visitor’s experience.

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