Menu
  • Ensuring a Practically Perfect Product Launch in Every Way

    Fred Bals
    Posted by Fred Bals on October 24, 2014
    InShare PlusOne
    Ensuring a Practically Perfect Product Launch in Every Way

    Guess what? Your boss just called you into his office and told you that you’re in charge of a product launch. Congratulations! You know that a digital marketing strategy is pivotal to the success of this initiative. Now, as Dennis Hopper said in the movie Speed“What do you do?  What do you do?”

    Well, for a start, you’re going to want to…


    Read more…

    Join The C2 Group at HigherEdWeb 2014 Monday October 20

    Fred Bals
    Posted by Fred Bals on October 14, 2014
    InShare PlusOne
    Join The C2 Group at HigherEdWeb 2014 Monday October 20
    When our friends and partners at The C2 Group asked me to publicize their session at HigherEdWeb in Portland, Oregon next Monday (October 20th, I was happy to oblige.The C2 Group is one of our leading partners for Ektron Higher Ed implementations, such as Alamo Community Colleges.

    Read more…

    86% of B2B Marketers Have A Content Marketing Strategy, But How Many Believe It’s Effective?

    Stephen Walker
    Posted by Stephen Walker on October 13, 2014
    InShare PlusOne
    86% of B2B Marketers Have A Content Marketing Strategy, But How Many Believe It’s Effective?
    Content marketing may be one of the most overused buzzwords this year, but there’s no doubt that it has taken the elusive concept of thought leadership and transformed it into a process that can be carefully planned and executed

    Read more…

    Social Selling: Much More Than Effective Social Networking

    Stephen Walker
    Posted by Stephen Walker on September 30, 2014
    InShare PlusOne
    Social Selling: Much More Than Effective Social Networking
    When a reference is made to social selling in a business setting, it is quite often easily misunderstood as merely navigating the sales process using social networks such as LinkedIn or Twitter. However, while these technologies are a large component,

    Read more…

    Making Connections with ExactTarget and the Ektron Content Marketing App

    Fred Bals
    Posted by Fred Bals on September 24, 2014
    InShare PlusOne
    Making Connections with ExactTarget and the Ektron Content Marketing App
    Ektron has had a busy time at the ExactTarget conference – Connections 2014 – this week.  We’ve had hundreds of people come by our booth where we’ve been demonstrating how ExactTarget users can complete the customer journey with the Ektron CMS, including adding anonymous subscribers to ExactTarget, and dynamic targeting of content based on visitor interests

    Read more…