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  • Talking Technology Disruption And Digital Transformation At The Telstra 2014 Australian Digital Summit

    Stephen Walker
    Posted by Stephen Walker on October 27, 2014
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    Talking Technology Disruption And Digital Transformation At The Telstra 2014 Australian Digital Summit
    Some of the brightest minds and pre-eminent thought leaders came together at the Telstra 2014 Australian Digital Summit in Sydney last week, where the central theme was to ‘explore the emergence of digital into the physical world, how new technology is disrupting traditional businesses and the opportunities for corporate and start-ups to complement each other’.

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    Ensuring a Practically Perfect Product Launch in Every Way

    Fred Bals
    Posted by Fred Bals on October 24, 2014
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    Ensuring a Practically Perfect Product Launch in Every Way

    Guess what? Your boss just called you into his office and told you that you’re in charge of a product launch. Congratulations! You know that a digital marketing strategy is pivotal to the success of this initiative. Now, as Dennis Hopper said in the movie Speed“What do you do?  What do you do?”

    Well, for a start, you’re going to want to…


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    Join The C2 Group at HigherEdWeb 2014 Monday October 20

    Fred Bals
    Posted by Fred Bals on October 14, 2014
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    Join The C2 Group at HigherEdWeb 2014 Monday October 20
    When our friends and partners at The C2 Group asked me to publicize their session at HigherEdWeb in Portland, Oregon next Monday (October 20th, I was happy to oblige.The C2 Group is one of our leading partners for Ektron Higher Ed implementations, such as Alamo Community Colleges.

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    86% of B2B Marketers Have A Content Marketing Strategy, But How Many Believe It’s Effective?

    Stephen Walker
    Posted by Stephen Walker on October 13, 2014
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    86% of B2B Marketers Have A Content Marketing Strategy, But How Many Believe It’s Effective?
    Content marketing may be one of the most overused buzzwords this year, but there’s no doubt that it has taken the elusive concept of thought leadership and transformed it into a process that can be carefully planned and executed

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    Social Selling: Much More Than Effective Social Networking

    Stephen Walker
    Posted by Stephen Walker on September 30, 2014
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    Social Selling: Much More Than Effective Social Networking
    When a reference is made to social selling in a business setting, it is quite often easily misunderstood as merely navigating the sales process using social networks such as LinkedIn or Twitter. However, while these technologies are a large component,

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