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  • Social Selling: Much More Than Effective Social Networking

    Stephen Walker
    Posted by Stephen Walker on September 30, 2014
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    Social Selling: Much More Than Effective Social Networking
    When a reference is made to social selling in a business setting, it is quite often easily misunderstood as merely navigating the sales process using social networks such as LinkedIn or Twitter. However, while these technologies are a large component,

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    Making Connections with ExactTarget and the Ektron Content Marketing App

    Fred Bals
    Posted by Fred Bals on September 24, 2014
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    Making Connections with ExactTarget and the Ektron Content Marketing App
    Ektron has had a busy time at the ExactTarget conference – Connections 2014 – this week.  We’ve had hundreds of people come by our booth where we’ve been demonstrating how ExactTarget users can complete the customer journey with the Ektron CMS, including adding anonymous subscribers to ExactTarget, and dynamic targeting of content based on visitor interests

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    3 Key Takeaways from Content Marketing World 2014

    Jon Kee
    Posted by Jon Kee on September 15, 2014
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    3 Key Takeaways from Content Marketing World 2014
    I had the pleasure of spending a few days at Content Marketing World 2014 in Cleveland and it was quite an experience. Though it would take many blog posts to cover all the incredible material presented, the video below hits on three key concepts that I really connected with.

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    Why Marketers Should Include Infographics in Their Online Marketing Strategy

    Stephen Walker
    Posted by Stephen Walker on September 3, 2014
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    Why Marketers Should Include Infographics in Their Online Marketing Strategy
    Trying to make sense of the mountain of information on the web is a daily challenge for consumers. Content marketers are constantly looking for better ways to help web users collate, curate and consume data, and one efficient way they have solved this problem of information overload is through the use of infographics.

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    How to Move Customers to the Next Step on Their Buying Journey

    Bill Rogers
    Posted by Bill Rogers on August 29, 2014
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    How to Move Customers to the Next Step on Their Buying Journey

    Today's buyers are digital savvy.  Whatever device they choose to use, they are one search away from finding content that can help guide them on their purchasing journey. But too often getting visitors to your site is not only the first step, it’s often the last step they take..

    Here’s some tactics on improving the chances of moving a site visitor to the next page...

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