/Portfolio/Case_Studies/rams_3.png "RAMS Home Loans")
Creating Valuable Web Experiences with Ektron
Another reason we went with Ektron is that it allows us to easily manage content. Plus, Ektron allows us to create unique, personalized pages for our franchisees while maintaining the RAMS brand.”
Since 1995, RAMS Home Loans has been helping Australians realise “the Great Australian Dream” of owning their own home through an innovative range of home loans and flexible options. In 2011, RAMS commissioned Ektron Australian implementation partner Boomworks for a complete overhaul of rams.com.au.
Challenges
- Transform RAMS into a customer-centric website
- Support visitors in their search for home loan information
- Increase use of RAMS rate forms, Increase lead generation and overall conversions
Results
- RAMS now producing over 70% of its leads through its website
- Use of RAMS rate forms increased by 24%
- Overall site conversions have increased 63%
- Ektron allows RAMS to create unique, personalized pages for franchisees while maintaining the RAMS brand
/Portfolio/Case_Studies/rams_thumb.jpg "RAMS Case Study")