Ektron Web Content Management software powers corporate
websites, intranets, and social communities for thousands of customers across
the world; Ektron Digital Experience Management solutions let marketers connect,
engage, acquire and retain customers across the Web and in the Cloud.
Ektron customers are leaders in education, financial services, hospitality, healthcare, media and entertainment, manufacturing, non-profit, public sector, transportation, and technology.
Learn more through the case studies below.
“Although historically many educational institutions have opted for so-called open source systems, it was strategically important to have the strength of a major company like Ektron behind us. No university can afford to have the internal developer resources needed to keep pace with market and technology changes that you would need if you went open source. Thanks to our research, hard work on the part of our content editors, and the Ektron platform’s SEO features, our growth in organic search has increased over 285 percent.”
"We took a look at a number of CMS solutions, with our committee focused on looking for the best CMS authoring experience, and Ektron came out on top. Today, we have over 450 content users using the Ektron system. That number includes students, faculty, staff, and administrators. The user-friendliness of the Ektron system has really been what’s made the CMS such a positive experience for people."
“You change content
within the Ektron system and those changes are reflected on both sites
instantly. It literally takes only seconds. There’s no duplication of effort at
Visitors can now search for a UT campus phone number, browse library holdings, review UT degree offerings, scroll through upcoming campus events and inquire about admissions.
“File management has become incredibly easy now thanks to the Ektron system."
The Ryerson School of Journalism, at the centre of downtown Toronto, offers a dynamic, hands-on learning environment in Canada's largest city and media capital. Ryerson student work appears in a variety of online publications powered by the Ektron platform.
“The number of resources, flexible scope and agility that were available for our project and the access we had at all levels for both product engineering work and customer service are
With a very tight timeline and a complex plan to serve their various campuses, JWU worked with Ektron to implement their new website.
“One visit to a website colors a person’s overall perception of the school. If you don’t deliver a great experience, you’ve just lost a prospective student.”
The Ektron mobile template allows for all content on the MSU site to be rendered in a mobile-friendly way.
"We needed quick, rapid fire, implementation. We needed to be able to create a site and to get people on it quickly. With Ektron we can do that."
Web administrators at Rice note that Ektron provides predictable project management; speeds up training; allows easier code sharing and review; and provides a consistent and flexible user experience.
"We had a vision of a simple, straightforward design, video-driven, with mobile and desktop iterations of the site."
Using the Ektron content management system, the University created a device-specific and geographically intelligent video-based platform that has dramatically improved its performance against key competitors and increased visitor engagement by over 30 percent.
"Our website is the primary point of contact for prospective students using mobile devices, tablets, laptops, and desktops. We want a student's first contact with our site to be a memorable experience and, to that end, employed responsive design to adapt our site to our visitors' devices."
Hendrix has over 650 Ektron CMS users and over 11,000 membership users. Demonstrating the shift to mobile devices, mobile unique visitors to the Hendrix website increased by 143% since their responsive re‐design.
The Scotsman Guide site offers a wealth of information to visitors, including access to digital versions of their residential and commercial magazines; a comprehensive news page; rankings of the top originators and mortgage lenders; and a "Loan Post" section where brokers can find the right lender for the client and lenders find leads.
For their relaunch campaign of the Book Country website, Author Solutions had a goal to integrate Ektron with various third-party technologies to create a smooth end-to-end solution encompassing community management and book publishing workflow.
“We have a mixture of visitors coming to our site, both existing customers and potential customers looking for more information. With Ektron we have been able to create a personalised website where existing customers see a different primary screen than new customers. Now we are able to filter out who is just interested and who is willing to buy. As a result our conversion rate for the ordering stream has doubled.”
ShawConnect.ca is a premium digital destination that offers visitors the latest news and entertainment, all through one easy-to-use portal. Showcase.ca gives a behind-the-scenes look at viewers’ favorite television series and movies. The Showcase.ca site also provides up-to-date schedules for on-air programming, streaming full-length episodes, plus web exclusive video content and an entertainment blog, as well as other features related to on-air programming.
Both ShawConnect.ca and Showcase.ca were implemented on the Ektron platform by implementation partner NorthPoint Digital.
“There is no question that our new site, developed with
iMedia, has increased our online sales. We’ve seen a consistent 20% increase in
the number of online single ticket transactions vs. last year. Patrons have
been very complimentary not only of the way the site looks, but in the ease of
navigability and function.”
"The benefit for Diversified is being able to monitor and manage the process through a complete integration between Ektron and Lionbridge."
Using the Freeway™ Connector for Ektron,
Diversified Business Communications seamlessly integrates the Freeway™ translation management
portal with the Ektron platform to automate their translations and lower the cost of managing their
“Ektron has allowed our people to be more productive and produce more
sites and more content.”
With more than 5,000 performances and tours that span over 65 countries on six continents, the company’s shows are seen by more than 30 million people annually. Feld Entertainment manages all 15 of its properties’ associated websites as well as the company’s corporate intranet on the Ektron platform.
“Our business goals can change within a very short period. “The Amazon Cloud gives us the ability to be agile and scale to meet editorial and business objectives while keeping our operational and capital costs low.” ~ Augusto Rosa, Manager, Server Operations, Shaw Media
The Shaw Media television network - shawmedia.ca - known as Global TV, reaches almost 100 percent of Canadians and is complemented by 19 specialty channels, including Global News and Food Network Canada, all powered by the Ektron web content management platform.
"Unique and return visitor numbers more than doubled within the first two months of the launch of the new Boston Ballet website."
Ektron implementation partner iMedia has devised an "Enterprise Performing Arts Framework," with the Ektron web content management platform as the core of an enterprise-grade solution integrating eCommerce, email marketing and retail management applications into one seamless system.
“PayPal’s marketing campaigns require dynamic and vibrant representation of content with omni-channel integration from social media to marketing automation. Content representation differs from campaign to campaign, mainly objective-driven; for example, holiday-centric campaigns, campaigns with a focus on personalization, etc. As such, we required a solution that could enable rapid deployment using out-of-box capabilities like branding, workflow, data storage, integrated content publishing and deployment processes."
“From a marketing standpoint, the website is one of our most
important brand engagement tools,” notes Kellie Richter, Senior Vice President of
Marketing at Behringer Harvard. “Our website is what we focus on first when
we’re making any brand or messaging changes. Another focus of our website initiative
was to simplify the overall visitor experience through navigation improvements
and to provide the best experience from the visitor’s standpoint, no matter how
the site is being accessed.”
“There are two sides of the user experience. The experience for site visitors and the experience for those who manage and maintain the website. To me the second is equally as important as the first. From a user experience viewpoint, we decided to take the Ektron path thanks to it already being known as a strategic tool within the Lloyds Group, as well as my past experience with the CMS.”
“From an internal standpoint, having the Ektron CMS has been phenomenal. Our programming team no longer has to make site content edits which frees us up to work on more of our system-related responsibilities. Content, design and publishing is now under the control of our marketing team and they couldn’t be more pleased! “
“Another reason we
went with Ektron is that it allows us to easily manage content. Plus, Ektron
allows us to create unique, personalized pages for our franchisees while
maintaining the RAMS brand.”
In 2011, RAMS commissioned Ektron Australian implementation partner Boomworks for a complete overhaul of rams.com.au.
“As our main way of recruiting new customers, the website is critical to the success of the
Commercial Finance business.”
Lloyds Banking Group's goals were to raise market awareness of the bank's asset-based lending products and drive new business leads through the bank's online presence.
"Using our insight, analytics and by engaging with
our stakeholders we have entered into a cycle of continuous improvement on a
path to realise our vision to become the UK's best corporate bank."
Lloyds partnered with their digital agency and Ektron Implementation Partner, Realise Digital, to create a full strategic, technical and creative solution to their needs. Ektron was the content management platform.
"I first started looking for open source solutions. But as I continued my research I discovered Ektron and priced the value, and found it to be the most cost-effective solution. We needed to have a website solution that would allow us to break up our unique offerings for our audiences and still allow us to provide a unified, coherent view of everything we do. We basically redesigned all 13 websites using Ektron’s multisite functionality. With Ektron we can keep all of our content in one place with a single login to access it all.”
"From a content provider perspective, the usability of the Ektron platform has dramatically improved their experience."
Vidant chose Ektron for the platform’s advanced capabilities
and the technical expertise of Ektron’s Professional Services Group.
"We wanted an architecture that allowed for cross marketing, supported both brand and individual practice identity, gave visitors the ability to search by service or location, and empowered distributed authorship."
The TriHealth Ektron-powered website is part of an overall brand campaign launch which merged more than a dozen separate websites into one, all under the TriHealth brand.
An animated, photo-rich website which conveys the “understated elegance” of the three hotels, underpinned by the Ektron content management system.
“With Ektron we are able to manage all three sites through a single interface, with the ability to sync content through eSync at a folder rather than a full site level.”
"We implemented Ektron's geomapping capabilities for Value Place to enable customers to find properties, quickly and easily."
Not only did Value Place want increased web traffic and online reservations, they also wanted their site to enhance customer brand awareness and loyalty, resulting in increased occupancy for their entire system.
"Ektron gives our users a personalized and efficient Web experience. The response has been overwhelmingly positive."
John Hancock Long-Term Care (LTC) Insurance needed a website
that would give their financial professionals personalized access to
documentation pertaining to their individual programs.
"What we wanted was to create a different customer experience for each brand, consistent for each branch at a global level but personalized to each region. At
the same time we wanted to achieve maximum efficiency in terms of infrastructure and processes. At the technical level, we wanted to be able to integrate our marketing into one central pillar on which we could hang all our other tactical marketing activities."
“Ektron’s platform, in
terms of business impact, has been a positive fundamental change for our
Agion Technologies implementation of Ektron has led to a strong online presence with a unity of branding across the website and an increase in site traffic.
In May 2013, the decision was made to re-brand the foundations under a singular umbrella brand ‘Asthma Australia’ and to establish a national web presence under the new title at www.asthmaaustralia.org.au. Ektron was re-engaged along with Ektron APAC partners Boomworks to help the new national brand take center stage on the new website.
Mobile visits to the Asthma Foundation website had risen sharply from 3 percent to over 30 percent over the last three years, confirming that it was essential to cater for a mobile audience.
"Using Ektron has allowed us to adapt the site to our needs much more easily. The site is faster and easier to use.”
"We're a small association; we only have 13 full-time staff. We could not be there 24/7 when a mother would be online looking for
information for options for their child. The website had to be easy to use, easy to navigate and easy to find information.”
"What you’ll find
at CalConnect is a social networking site full of resources dedicated to
improving the health of Californians and their communities"
The California Endowment wanted a social networking solution that would integrate with their enterprise infrastructure. It was a natural decision for them to select Ektron Social Collaboration and Community as the platform to power their CalConnect social networking community.
“Since our launch, we’ve seen a 16 percent increase in site visits, a 56 percent increase in page views and an immediate increase in new member applications."
Ektron provided the VFW with a Content Management System to extend the VFW presence into the Web.
"Presenting our information in mobile form as well as multiple languages is having a positive effect on metrics... we're seeing 50 to 100 percent increases in time on site, pages read and a very strong decrease in bounce rate."
A comprehensive infrastructure update now allows the Special Olympics site to display in multiple languages and deliver regionalized imagery and content.
"The website works hand-in-hand with our campaigns. For example, we saw a four-fold increase in site traffic one week, which we attribute to a combination of the campaign messaging we were running and the site being much more accessible. Something like 60% of the traffic from a recent campaign came through mobile and through Facebook and Twitter."
"Ektron was the
right solution for our site relaunch. As well as giving our departments
ownership of their content, Ektron has helped us meet the public’s need for
up-to-date information during emergency situations."
The goals for their new site dictated a solution that could be implemented easily, learned quickly, and be used anytime, anywhere for emergency communications.
"We had to come up with an elegant solution that would take into consideration every visitor’s device, whether a Smartphone, tablet or desktop browser.”
Department of Transportation (NDOT) www.nevadadot.com website
receives approximately 10 million page visits every year and is powered by
"From a developer perspective, Ektron is very intuitive. Users across our launched sites have commented on ease-of-use as well.”
Today, the state is underway with an ambitious project – to review and revise more than 140 existing websites and move them to the Ektron platform.
"Our Ektron website is one of our most important marketing channels... We've seen a huge increase in traffic - from an average of 125 page views a month to more than 9,000 - since we moved to the Ektron platform."
The Village at Hendrix was designed to replicate the best of a community of the past, but the strategy being used to market it is firmly rooted in the present through the Village's Ektron website.
"If you look at January and February 2012 and compare the numbers against those months last year, we're seeing about a 42 percent increase in conversions."
With Ektron, HobbyTown customers now are able to see product availability and pricing from their local store, complete their purchases
online, and choose an in-store pick-up versus shipping.
"We have a very diverse audience and we were able to develop highly personalized site visitor experiences with the Ektron platform."
During the re-branding of the company’s private brand label,
IGA coordinated the creation of a new strategy that would offer their
consumers, members and business partners a custom, personalized experience
"Our new Ektron site provides the tools to calculate your carbon emissions and a wide range of quality carbon offsets."
The Climate Friendly website employs Ektron eCommerce to
help visitors from Australia, New Zealand, Europe, Great Britain, North America, and China calculate carbon emissions from their flights, car travels, electricity use and other activities.
“We want developers to have a unique experience when they come to the website,” says Walker. “Responsive design was fundamental to the project. Many of our developers are focused on delivery to mobile devices, so in order to establish credibility and maintain a level of engagement, we wanted the site to render with a responsive design for mobile devices, which I think it does very well.”
As well as responsive mobile design to deliver content to mobile devices, other highlights of the JazzNet intranet include content personalization; Outlook Web Access integration; and enhanced Search features to help employees find the tools they need to do their jobs.
"Traffic has increased by 19 percent, visitors spend 47 percent more time onsite, and mobile usage has increased by nearly 200 percent."
Network Rail needed a more visitor-friendly website which
would also support streamlined content publishing.
“Ektron provides the fundamental content management capabilities, reliability, ease of use and flexibility needed by the new DLR site.”
Part of the vital public transportation services provided by
Transport for London, Docklands Light Railway (DLR) serves the East London area
with their Ektron-powered website.
“Our web presence is becoming increasingly important to our business and the way we communicate with our loyal customer base.”
Quick and easy customer access to timetable, ticketing and special offer information were core elements for the new Arriva website.