New Compass Guide from Tony White of Ars Logica on Ektron’s CXM enablement and evolution

January 11, 2012By Nicole Rogers Comments

CXM for Customer Experience Management. You hear this phrase all the time in the WCM industry (or even Web Experience, Web Engagement, Digital Experience, etc.) But what exactly is it? Tony White, CEO & Founder of Ars Logica puts it simply: "It takes Web Content Management and adds quite a few pieces to it."

I like Tony's point of view. Combining WCM with sales and marketing technologies such as web analytics, customer relationship management, marketing automation, search, testing and optimization, as well as personalization and targeting enable an organization to manage the full online customer experience, so they can deliver more interactive, personalized experiences to their site visitors across multiple channels, resulting in more sales.

Many organizations have made significant investments into each of the above technologies - such as Omniture or Webtrends for analytics, Microsoft Dynamics or Salesforce.com for CRM, or Marketo for marketing automation - and they should not be forced to abandon them. Fortunately, marketers have the ability to integrate their mission-critical sales and marketing applications together so they can deliver better experiences for their customers.

Today they can connect what they deliver on a website to their marketing programs, trigger emails to be sent out to customers based on user activity, and optimize the customer experience based on real data and insight.

Protect your investments by connecting them with both content and context to drive positive business outcomes. I invite you to learn more about the CXM topic and related opportunities via Ars Logica's new Compass Guide evaluation of Ektron. Some key takeaways include:

Ektron's products are now well-suited both to midsize and large enterprises seeking an integrated WCM-eCommerce suite
Ektron ranks as one of the few top-tier .NET-focused CMS vendors
Ektron 8.5 is currently near best-of-breed status in all of the major WCM functional categories
Ektron's offerings will be of particular interest to those seeking to leverage Microsoft's new Framework API, Ektron's tight integration with Microsoft's FAST enterprise search products, and the availability of new sales and marketing tools

What do you think about this new guide and Ektron's CXM enablement and evolution?

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