Over the past couple of years,
Digital Marketing has undergone major changes. The customer is empowered like
never before. The ability to create a personalized experience has emerged as
the key driver in keeping the customer engaged and motivated to convert. With
the explosion of channels and the emergence of Content Marketing as a core
discipline, many marketing departments are scrambling to keep up.
Ektron undertook an extensive
research project to better understand the shifts and trends in Digital
Marketing and Marketing Technology for 2014. We asked Marketers, IT
professionals, developers, and content authors in companies across various industries
their insights on digital strategies and trends. 400 website and digital agency
professionals gave their opinions. Click the image to enlarge, zoom in and out,
and learn where they thought digital marketing is headed in 2014 and beyond.