Adrian Lloyd // Ektron
Menu
  • Tag Management: Why? How? and Where Now?

    Adrian Lloyd
    Posted by Adrian Lloyd on October 23, 2013
    InShare PlusOne
    Tag Management: Why? How? and Where Now?

    Tag Management has been quite a hot topic of late, with Google announcing their Tag Manager product in October 2012 and with the recent acquisition of Satellite by Adobe, so for those that do not know what Tag Management is or what purpose Tag Management serves then please read on….. 

    Read more…

    Tags: Tags, Tag management, JavaScript, Tealium

    Ektron Partner Profile: Bite

    Adrian Lloyd
    Posted by Adrian Lloyd on July 31, 2013
    InShare PlusOne
    Ektron Partner Profile: Bite

    Ektron and Bite recently joined forces, and Bite now delivers digital strategy and implementation services to Ektron customers. Bite is a global integrated marketing services firm, headquartered in the United Kingdom, and helps companies develop differentiated positions, build digital footprints and win in the marketplace. I recently sat down with Bite Executive, Dan Kersh and ‘Creative Whizz’ Andy Tomlinson for a Q+A to learn more about their approach and capabilities.

    Read more…

    Tags: Ektron, Bite, Partner Profile, EKtron Partners

    Responsive Web Design or Native Apps? What's the real future of mobile advertising?

    Adrian Lloyd
    Posted by Adrian Lloyd on May 7, 2013
    InShare PlusOne
    Responsive Web Design or Native Apps?  What's the real future of mobile advertising?

    Responsive Responsive Everyone is talking about new ways to implement and deploy their brand across multiple channels in a responsive way.   Looking deeper into the new wave of responsive design and what this means to a brand, some questions are being asked.  What is the best way for the future?  Is is Native Apps with it's high level of functionality or Responsive Website Design with its consistency and scalability?

    Read more…

    Tags: Responsive web design, HTML5, Native Apps, mobile, mobile marketing, mobile advertising